Lead - Art Director PAD/Lifestyle

On; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading company in the lifestyle sector is seeking a Lead Art Director to shape its visual storytelling across various platforms. This role involves directing campaigns, collaborating with diverse teams, and pushing creative boundaries to engage culturally aware consumers. The ideal candidate will have a strong portfolio and a passion for design and culture.

Benefits

Supportive team-oriented atmosphere

Resources for personal well-being

Equal Opportunity Employer

Qualifications

• 5+ years of experience in art direction at a global brand or creative agency.
• Portfolio demonstrating fluency in visual concepting across various channels.
• Experience managing timelines, resources, and team dynamics.

Responsibilities

• Art directing iconic lifestyle campaign moments and global campaigns.
• Collaborating with cross-functional teams for brand consistency.
• Translating seasonal concepts into visual stories.

Skills

Visual design principles

Photography

Film direction

Creative collaboration

Cultural awareness

Job description

We’re looking for a culturally attuned and visually instinctive Lead Art Director to shape the lifestyle expression of On — across partnerships and product storytelling. From global moments like A-list partnerships to seasonal lifestyle narratives, you’ll blend a fashion-forward edge with our performance roots, translating concepts into compelling visual stories through high-quality creative across channels.

As a key member of the Brand Creative team, you’ll lead with taste, curiosity, and clarity — guiding the look and feel of our lifestyle storytelling in collaboration with teams across social, graphic design, retail, product, and marketing. This is a hands-on role that involves:

1. Art directing iconic lifestyle campaign moments, including global campaigns and talent partnerships
2. Working across channels from TikTok and social media to OOH stills campaigns and film direction
3. Translating seasonal concepts into visual stories that resonate with culturally aware, Gen Z, and Gen Alpha consumers
4. Collaborating closely with copywriters, product teams, retail designers, and cross-functional brand partners
5. Aligning with the Senior Lead Art Director on seasonal milestones and brand consistency

Your Story

To succeed, you should have:

1. 5+ years of experience in art direction at a global brand or creative agency, ideally with a focus on fashion, lifestyle, or culture
2. A portfolio demonstrating fluency in visual concepting across TikTok, social media, OOH campaigns, and film direction
3. A sharp portfolio showcasing conceptually innovative and visually unique art direction across campaigns
4. Confidence in leading shoots, curating talent, locations, and collaborators
5. Fluency in visual design principles with strong instincts in photography, film, and emerging formats
6. Experience working on large-scale campaigns and fast-paced content creation
7. A proactive, collaborative attitude with creative optimism and clarity
8. Experience managing timelines, resources, and team dynamics
9. A passion for culture, design, and pushing creative boundaries
10. Fluency in English, both written and spoken

Meet The Team

You’ll be part of our Brand Visual Direction team, responsible for shaping the look and feel of the On brand across various touchpoints. Our work includes seasonal campaigns, product storytelling, global brand moments, and retail projects, all aimed at pushing creative boundaries while maintaining a consistent, elevated visual identity.

What We Offer

On is dedicated to growth and progress. We provide an environment that supports holistic development — encouraging activity, learning, exploration, and innovation. Our approach combines a supportive, team-oriented atmosphere with resources for personal well-being, both physical and mental. We are an Equal Opportunity Employer committed to a fair, inclusive work environment where decisions regarding recruitment, advancement, and retention are free from discrimination.