Lead Analyst, Strategic Analytics Strategic Analytics · Shrewsbury ·

Croud

Shrewsbury

Hybrid

GBP 51,000 - 59,000

Full time

6 days ago

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Benefits offered by this job

Hybrid working 3 days in office

Job summary

Croud, a global media, creative and data agency, is seeking a Lead Analyst to spearhead analytics and measurement solutions for clients. You will distill complex data into actionable stories, build data foundations, and drive CRO and tracking initiatives.

The role is hybrid with a Shrewsbury office presence and opportunities to lead client engagements. You’ll work with GA4, GTM, Looker Studio and other tools to deliver insights, dashboards and measurement maturity across a varied client

Qualifications

3–6 years of digital or marketing analytics experience in an agency or performance-driven environment.
Strong understanding of marketing analytics concepts and media effectiveness measurement.
Experience with A/B testing and CRO methodologies.
Ability to articulate data concepts and ad tagging clearly.
Proficiency in data aggregation, automation and visualization via Looker Studio; bonus for Adverity, Tableau, Power BI, Adobe Analytics or similar.
Knowledge of GA4 and GTM; experience with Google Ads and Campaign Manager is a plus.
Proven ability to manage time, meet deadlines and work collaboratively.

Responsibilities

Connect media and creative to business outcomes with client-focused plans.
Build and maintain dashboards and reports across channels.
Design, implement and monitor testing strategies with channel experts.
Lead CRO setup and monitor results with client reporting.
Analyze performance data and surface insights for optimization discussions.
Manage attribution analysis and customer journey reporting.
Plan and execute CRM segmentation and frequency optimization.
Conduct website audits and evaluate paid/SEO effectiveness.
Ensure accurate tracking setup and propose data quality improvements.

Skills

Digital analytics experience

GA4

Looker Studio

Data visualization

A/B testing methodologies

Data aggregation

SQL

Python

Attribution modeling

Tools

Looker Studio

Adverity

Tableau

Power BI

Google Analytics

Google Tag Manager

Job description

SHREWSBURY, UK(Hybrid Working - 3 days in the office per week)
A benchmarked salary between£50,700 to £59,200. Your salary level is determined by skills and experience within our progression framework.

COMPANY OVERVIEW

Croud is an independent global media, creative and data agency that helps businesses unlock growth through a Return on Intelligence. Our unique business model brings together in-house expertise and a global network of Intelligent Creative Specialists, enabling us to deliver smarter, more effective solutions for our clients in an increasingly complex and fast-moving marketing landscape.

We work with some of the world’s leading brands to drive sustainable growth, combining specialist expertise, technology and intelligence to deliver better business outcomes.

Our people and culture are central to how we operate. We're proud to have been named a Sunday Times Best Place to Work for the second year running, as well as Performance Marketing Employer of the Year by PMW.

At Croud, we believe in unlocking potential - elevating our people, our clients and our communities through the power of intelligence, creativity and collaboration.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW

Croud is an agency with performance and measurement at its core, and our Analytics team is critical to enabling success and growth across our entire client portfolio.

As a Lead Analyst, you will be responsible for spearheading the planning, implementation, and delivery of analytics and measurement solutions, working closely with senior analytics leaders and channel specialists to ensure accurate tracking, reporting, and insight generation. The Lead Analyst plays a key role in expanding our Analytics engagements with clients by understanding their key challenges and needs and developing proposals for recommended data solutions. This requires a keen ability to distill complex and sometimes technical concepts into digestible stories for our clients.

A successful candidate will be keen to experiment, proactive with solutions, and have a desire to understand the "why" behind every metric or data point.

The overall purpose of this role is to build and maintain strong data foundations and measurement strategies for our clients. Your day-to-day work includes, but is not limited to, the planning, setup, implementation, maintenance and improvement of clients' testing, analysis, and measurement requirements, as well as conversion rate optimization strategies, tracking/attribution (i.e. pixel placement), and data aggregation.

As a Lead Analyst, you will implement and deliver best in class Analytics strategies for clients, leveraging proprietary tools, agentic workflows, and our Croudie Network (community) for implementation and reporting.

RESPONSIBILITIES

Connect Media & Creative to Business Outcomes: Collaborate with clients to understand challenges and develop innovative solutions and project plans.
Data Aggregation & Dashboarding: Build and maintain dashboards and reports using existing data sources and templates, ensuring accuracy and consistency across channels.
Experimentation Setup & Management: Develop, implement, and monitor robust testing strategies in partnership with channel experts in Media, CRM, SEO, and Web. Report and iterate on learnings for continuous improvement.
CRO Strategy & Implementation: Manage the setup, execution, and monitoring of A/B tests and CRO initiatives, reporting on results and learnings.
Performance Analysis & Insights: Analyze performance data and surface insights, trends, and anomalies to inform optimization discussions. Lead client presentations focusing on analysis and measurement frameworks, fostering discussions on measurement maturity.
Attribution Modeling & Customer Journey Analysis: Manage attribution analysis and customer journey reporting using established frameworks and tools.
CRM Segmentation & Analysis: Plan and execute segmentation, frequency optimization, and list health monitoring to accurately track and drive incrementality. Partner with the Media team to effectively leverage and integrate first-party data into campaign targeting.
Website Audits: Evaluate data on website performance and Paid/SEO effectiveness to identify optimization opportunities.
Tracking Implementation: Ensure proper tracking setup, troubleshoot discrepancies, and provide recommendations to enhance data accuracy and reporting capabilities.

PERSON SPECIFICATION

Essential:

3–6 years of experience in digital or marketing analytics, ideally in an agency or performance-driven environment.
Strong understanding of marketing and marketing analytics concepts.
Familiarity with methods for measuring media effectiveness, directly and indirectly
Understanding of A/B and/or scientific testing and modeled measurement
Ability to articulate data analysis, reporting, and visualization concepts, as well as ad tagging.
Strong proficiency in data aggregation, automation, and visualization via Looker Studio, with bonus points for experience in Adverity, Tableau, Power BI, Adobe Analytics, Piwik, or similar.
Strong working knowledge of Google Analytics (GA4) and Google Tag Manager.
Demonstrated experience with online advertising platforms (Google Ads, Campaign Manager)
Demonstrated experience implementing A/B testing methodologies.
Familiarity with Conversion Rate Optimization (CRO) best practices and technology
Proven track record of working to and meeting deadlines
Proven time management skills and ability to manage tasks simultaneously
A mathematical and analytical mind
Strong communication, organization, and presentation skills
Experience working in teams to meet a common goal

Desirable:

Previous agency experience
Experience working in Adobe Analytics
Experience working in VWO and/or Optimizely
Experience with advanced attribution modeling
Knowledge of SQL or Python for deeper data manipulation

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in ourShrewsburyoffice and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
25 days holiday a year
Discretionary annual performance based incentive
Sale commission
Recruitment referrals bonus
Health & Wellbeing contribution
2 Recharge Days each holiday year
Ride to Work scheme
Railcard
Season Ticket loan
Home office screen
Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
Weekly treat: Enjoy a complimentary lunch on us every week
Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
Life insurance and income protection
Medical Cash Plan
Pension
Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
Peer to peer recognition scheme 'bonusly'
Team off-sites/regular socials
Year-round holiday parties
Flexible working options
Day to make a difference

Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following: