Lead Analyst

ITV Consumer Limited 2024; City of Westminster; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Generous holiday allowance

Pension contribution

Save as you earn – ITV shares

Wellbeing and volunteering days

Job summary

ITV seeks a Lead Insight Analyst to shape market trend understanding, viewer behaviour insights, and the competitive landscape within the Central Insights Team. You will leverage ITV’s data capabilities, coordinating with data science, analytics and engineering to deliver high-impact insights for leadership decisions.

As a senior leader, you will coach a Senior Data Analyst and a Data Analyst, promote self-serve analytics, and drive forecasting accuracy across streaming and broadcast

Qualifications

• Extensive experience in data analytics within media/digital environments.
• Strong leadership and line-management capability.
• Proven ability to communicate complex data insights to non-technical stakeholders.

Responsibilities

• Lead and coach the Central Insights team to deliver actionable data insights.
• Design and embed self-serve analytics tools and forecasting across ITV’s M&E KPIs.
• Collaborate with cross-functional teams to drive data-driven decision making.

Skills

Data analytics

Leadership

SQL

Python

Communication

Forecasting

Experimentation

Data visualization

Education

Tools

GCP

BigQuery

Google Analytics

ThoughtSpot

Data Studio

Job description

As a member of the Central Insights Team, you will be part of shaping our understanding of key market trends and the competitor landscape, as well as developing a deep understanding of our own viewers and their behaviours. This role will work closely with cross functional teams to identify and address key strategic decisions and work together to design multi methodology techniques - using research, analytics and data science.As the Lead Insight Analyst, you will be exposed to the full spectrum of ITV's data capabilities, leveraging 1st and 3rd party data assets, along with business understanding, to generate the insights that the leadership team needs to make decisions that drive the desired outcomes for the ITV Media & Entertainment business., As the Lead Insight Analyst for Central Insights, you will be working closely with the Head of Central Insights and Senior Insights Managers to curate data insight and innovation for the Central Insights team. Central Insights' remit is to provide the M&E board with a holistic view of KPI performance in relation to the objectives and key results framework and measures of success within the business domains. Central Insights also plays a key part in the development of self-serve tooling, providing structured and reliable access to data across the organisation. You will work cross-functionally with Lead Analysts in the other insight teams to understand key metric drivers across the business pillars of content, marketing, product and distribution. The Central Insights team is also responsible for the Forecasting of all M&E KPIs, including streaming and broadcast performance, which leverages capabilities across insight, analytics and data science.

• Providing enhanced insights into viewer behaviours and preferences over time, across ITV and broadcast and streaming competitors
• Using analytics and data science to enhance our forecasting capabilities to deliver accurate and granular performance metrics that business partners can use to plan their strategies
• Designing data solutions and self-serve tools that surface key insights to enable Insights colleagues and business partners to understand and access key metric performance drivers, Lead role tasked with promoting and embedding insights, analytics and experimentation to drive business value and outcomes
• Champion an experimentation mindset, process and methodologies across business domains to empower your stakeholders to make faster, and more effective decisions using data
• Evaluating performance, making recommendations for strategies
• As part of a cross functional team develop and embed self-serve analytics solutions for business domains
• Experience of working within "matrix" organisational design
• Collaborate with cross functional teams including insight managers, data scientists, engineers and business stakeholders to drive projects forward
• Communicate analytics and insight to business stakeholders in a non-technical, commercial and impactful manner
• Line management responsibility for a Senior Data Analyst and a Data Analyst
• Manage and coach a team, ensuring adherence to project timelines and agreed deliverables
• Responsible for training and developing team members to ensure they are empowered in their roles
• We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments
• Vast experience of working in the data industry, preferably with extensive media and digital exposure
• Interest in and knowledge of the UK television industry, including the distribution channels and platforms of broadcast and streaming services and the different commercial models
• Proven track record of using data to drive direct to consumer relationships and business value
• Strong communication skills with the ability to tell commercially relevant stories with data
• Keen problem solver who is able to demonstrate critical thinking
• Able to understand and challenge assumptions and biases in analytical output, methodologies, models, data sets and recommendations
• Experience working with data platforms, ideally GCP and BigQuery, Google Analytics
• Experience working with data visualisation software, ideally ThoughtSpot and Data Studio
• Able to write production grade code in SQL or Python
• Extensive experience analysing large datasets on Data Mesh, Datalakes or EDW's
• Experience of establishing enterprise-scale self-serve tools
• Experience of forecasting techniques for use in business analytics
• Working knowledge of ML and its application to drive business value
• Be a team player in our collaborative and cross-functional environment
• Experience managing analyst workloads, project delivery and training and development
• Flexible working with a range of options
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life

ITV is for everyone.

We create and showcase content by, with and for everyone, connecting and reflecting modern audiences.

We are committed to championing diversity, equity, and inclusion across our organisation and in everything we do.

As part of this commitment, we actively encourage applications for this role from candidates who are Deaf, Disabled and Neurodivergent, People of Colour, and candidates from working class backgrounds.

As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we'll guarantee to take you to the next stage.

More about our benefitsCorporate Teams Working smart and working fast, we're behind the most talked-about brands. Discover more about the teams making sure everyone at itv has a life outside of work. Find out moreWhat is the magic of ITV? It starts with a simple love of television. Watching it, creating it, talking about it. Whether it's daytime or primetime, for downtime or anytime. We're inspired by our audiences. Who helps shape what we make. Standing shoulder to shoulder with them. Because what matters to them, matters to us. Starting conversations. Winning hearts. Changing minds and sometimes even society itself. Big or small, what we make makes an impact.