Lead Insight Analyst — Data-Driven Media & Forecasting

Deaf Unity; Greater London; Hybrid; GBP 70,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

ITV is seeking a Lead Insight Analyst in the Central Insights team at White City, London. The role combines research, analytics and data science to shape market understanding and informs leadership decisions within ITV Media & Entertainment.

You will work with Head of Central Insights and Senior Managers to curate data insights, build self-serve tools, and forecast KPI performance across content, marketing, product and distribution.

Qualifications

• Extensive data industry experience, preferably media/digital.
• Knowledge of UK television and distribution platforms.
• Proven ability to translate data into commercial insights.
• Strong storytelling with data to drive decisions.
• Critical thinking and bias awareness in analyses.
• Experience with data platforms and analytics tools (GCP, BigQuery, GA).
• Experience writing production-grade SQL/Python code.
• Experience forecasting and self-serve analytics development.

Responsibilities

• Curate data insights and drive analytics for the Central Insights team.
• Collaborate with cross-functional teams across content, marketing, product and distribution.
• Forecast KPI performance for M&E, including streaming and broadcast.
• Develop analytics products and tooling with Data Science and Analytics teams.
• Deliver proofs of concept for new initiatives and data solutions.

Skills

Data storytelling

Cross-functional collaboration

Statistical analysis

Critical thinking

Communication

Mentoring

Project delivery

Tools

GCP

BigQuery

Google Analytics

ThoughtSpot

Data Studio

SQL

Python

Job description

ITV is seeking a Lead Insight Analyst in the Central Insights team at White City, London. The role combines research, analytics and data science to shape market understanding and informs leadership decisions within ITV Media & Entertainment.

You will work with Head of Central Insights and Senior Managers to curate data insights, build self-serve tools, and forecast KPI performance across content, marketing, product and distribution.