Overview
Are you passionate about e-retail and luxury beauty? Then the E-Retail Manager role for La Prairie & Chantecaille may be of interest to you. The successful candidate will be responsible for driving digital growth and managing key e-retail accounts across the UK & Ireland, optimising brand presence, and delivering strong sales performance while ensuring a best-in-class online experience for both brands.
Responsibilities
- Oversee and grow the e-retail performance of La Prairie and Chantecaille in the UK and Ireland.
- Manage key e-retail accounts, optimise brand presence, and drive sales through digital channels in the UK market.
- Manage trade investments across e-retail accounts, monitor KPIs and ROI.
- Build and deliver a business acceleration strategy for the UK & Ireland e-retail business.
- Create a differentiated plan by e-retailer and brand, aligned with each brands' annual calendars and priorities.
- Develop and leverage strong relationships with all UK e-retail partners.
- Proactively propose test-and-learn initiatives and adapt to business trends and ad-hoc needs.
- Set and achieve weekly/monthly/annual e-retail sales targets for La Prairie and Chantecaille.
- Monitor sell-out performance, analyse trends, and make data-driven recommendations.
- Track competitor activity and trends to identify opportunities for growth.
- Produce regular e-retail performance reports with actionable insights.
- Oversee e-retail presence for both brands, ensuring best-in-class online experience.
- Adapt and deliver assets for new and existing SKUs, ensuring timely upload of assets, copy, banners, etc.
- Leverage retailer relationships to secure free-of-charge site visibility and editorial inclusion.
- Manage and optimise retailer digital coop media budgets to achieve visibility, traffic and conversion KPIs.
- Collaborate with the La Prairie regional digital team and regional media agency to ensure regional media buys reflect UK objectives.
- Own the commercial calendar for both brands, leveraging sampling, GWP and promotional activities in line with brand priorities and objectives.
- Work cross-functionally with wider La Prairie and Chantecaille marketing teams to ensure cohesive omnichannel execution.
- Collaborate with Operations to manage forecasts, stock availability and value-added services.
- Identify cross-brand synergies and process improvements to simplify workflows.
- Support growth and development of the La Prairie Marketing Assistant.
Qualifications
Experience:
- Significant experience in UK e-retail, with a track record of driving sales growth.
- Strong understanding of the UK beauty e-retail landscape and e-commerce best practices.
- Experience with key beauty e-retailers is a plus.
- Full understanding of e-retail KPIs and the levers to drive performance.
- Experience working in a cross-functional environment with a diverse stakeholder set.
Skills/Behaviors:
- Results-driven and detail-oriented.
- Ability to multi-task and prioritise across two dynamic brands.
- Adept at performing in-depth analysis, synthesising results, providing data-driven insights, and making strategic recommendations.
- Self-reliant and solution-oriented.
- Passionate about e-retail with an interest in the luxury beauty industry.
- Excellent negotiation, communication and relationship-building skills.
Benefits
In return, La Prairie offers:
- A good salary with a new competitive commission scheme
- 33 holiday days (including bank holidays) pro-rated based on working days
- Generous product allocation & discount
- Long Service Awards starting with 3 years\' service
- Gratis of new launches
- Contributory pension scheme - 5% employer contribution
- Employee referral bonuses