L10 Family Snacks Marketing Manager

PepsiCo; Reading; On-site; GBP 60,000 - 80,000; Full time

Job summary

A major snack and beverage company seeks a Marketing Manager to drive growth plans for its diverse snack brands. This role involves strategic planning, team leadership, and collaboration with multiple stakeholders to ensure successful marketing execution. Ideal candidates will have significant experience in brand marketing within the FMCG sector and strong project management abilities. The position is based in Reading, UK.

Qualifications

• In-depth brand marketing experience in consumer business, preferably FMCG/CPG.
• Strong functional marketing experience managing complex portfolios.
• Experience in developing and launching successful innovations.

Responsibilities

• Set the strategy and 3-5 Year plans for brand portfolio.
• Develop strong in-year calendar plan across innovation and renovation.
• Lead and coach the team to deliver execution plans.

Skills

Brand marketing experience

Project management skills

Consumer insight understanding

Stakeholder management

Analytical thinking

Job description

Overview

The Marketing Manager role will support the Family Snacks Marketing Director to lead and deliver the growth plans for all extruded, frypack & value brands worth a third of the overall snacks business in the UK: Wotsits, Quavers, Monster Munch, Cheetos, Squares, French Fries, Frazzles, Chipsticks, Bugles, Scampi Fries, Bacon Fries & Smiths. This will include portfolio management, renovation, innovation and creative development. The role will work closely with Insights to deliver most relevant and compelling portfolio; Sales to build the most compelling plans in store; Creative agencies & TCP to deliver effective media & creative campaigns; Supply to optimise service & futureproof our manufacturing capability and NRM teams to maximise effectiveness of portfolio. The MM will need to deliver plans that increased penetration, net revenue growth, and SOM while making optimal use of the A&M resources. The role will report to the newly formed Family Snacks Marketing Director.

Responsibilities

• In partnership with the MD, set the strategy and 3-5 Year plans for the portfolio of brands that delivers YOY growth (including the acceleration of Wotsits and building the right support model for the rest of the snacks brands)
• Develop strong in year calendar plan, across renovation, innovation, activation & packaging updates
• Lead and coach the team to deliver strong execution plans to achieve the in-year commercial plan
• Raise the bar on creative through high levels of collaboration with internal & external agency partners
• Partner with the breakthrough innovation & R&D teams to develop a strong long time innovation pipeline
• Build a high performing & engaged team. Support the team with personal development
• Be the expert on performance of the brand, coaching the team on delivering brand tracking and identifying interventions
• Engage the sales team, including sales conference & brand sells

Qualifications

• In depth brand marketing experience gained in consumer business, preferably within FMCG / CPG
• Strong functional Marketing experience, managing complex portfolio & large scale campaigns
• Strong project management skills, evidenced through key X-functional projects
• Strong capability in understanding consumer insight & generating ideas
• Experience in developing strong partnerships with multiple stakeholders frequently with competing priorities
• Experience in developing and launching successful innovations

Key Skills Required:

Functional:

• Extensive experience in complex, multi-stakeholder organization – but with clear accountability for portfolio growth
• Strong Strategic Thinking - developing strategy through consumer data sources to identify opportunities for the business – eg Portfolio architecture development, demand spaces mapping etc
• High level of commercial acumen, and experience engaging with sales teams at all levels
• Leading team to create plans from strategy that can be executed in market
• Interpreting consumer insights to develop hypotheses to grow business
• Leading and inspiring internal teams
• Analytical thinking and numerical analysis to identifying trends and patterns in multiple sources of data/information
• Willingness to operate at strategic level but also personally ‘get stuck in’

Leadership:

• Strong Leadership experience of managing multiple direct reports
• Impacting and influencing senior management with plans and recommendations - Turning complex business cases into easy to digest sound bites / core messages to enable swift buy in of senior management
• Excellent collaboration & influencing skills that can navigate a cross-functional matrix - Ability to lead and influence cross functional project teams
• Confident and comfortable with data and analytics, and experience working closely with insights teams
• Strong decision making and sound judgement
• Team player: Ability to work across levels, markets, global and cross function teams
• Tenacious and resilient: Ability to stay focused on project and tackle obstacles to deliver business results
• Strong evidence of ability to set the agenda, specifically: Balancing competing priorities
• Ability to cope with pressure and high workload