Key Fashion Account Marketing Manager - German Speaker

The Retail Partnership Ltd; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in London is seeking an experienced Account Marketing Lead to drive marketing strategies for key European accounts. The ideal candidate will be fluent in German, hold a Bachelor's degree in a related field, and have experience in account marketing within the fashion sector. This role requires strong strategic thinking and project management skills as well as the ability to lead campaigns across various channels.

Qualifications

• Fluent in German at a business level.
• Previous experience in trade/account marketing or managing retail brands.
• Strong background in account and online marketing management.

Responsibilities

• Lead marketing strategy and seasonal initiatives for key accounts.
• Develop tailored strategies aligned with brand goals.
• Create and execute campaigns across various channels.

Skills

Fluent in German

Strategic thinking

Project management

Collaboration

Understanding of consumer behavior

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Platforms like Zalando and About You

Job description

Posted 28 July 2025

Salary Up to £0.00 per annum + Competitive Salary

Location London

Job type Full Time

Discipline Marketing, PR & E-commerce

Reference 5389_1753702245

Job Function Permanent

Reebok Europe is looking for an Account Marketing Lead. You will report directly to the Head of Marketing and serve as the key contact for a specific area/territory, managing relationships with strategic business partners and key accounts across the sport and lifestyle sector.

We seek growth-driven candidates with a passion for the brand, community, and product, and a first-minded approach.

Ideally, candidates will have a fashion background.

Main Responsibilities include:

1. Lead marketing strategy and seasonal initiatives for key European accounts.
2. Develop tailored strategies aligned with brand goals and seasonal plans.
3. Create and execute campaigns across digital, social, retail, and experiential channels.
4. Manage cross-functional teams and agencies on content, media, influencers, training, and activations.
5. Collaborate with PR, social, and creative teams to brief and align on campaign messaging.
6. Track and analyze performance to improve results, ROI, and overall effectiveness.
7. Manage the annual marketing budget with clear resource allocation and financial accountability.

Person Specifications:

1. Fluent in German at a business level, with a Bachelor's degree in Marketing, Communications, Business, or a related field.
2. Previous experience in trade/account marketing or managing retail brands, ideally within sports, fashion, or lifestyle sectors.
3. Strong background in account and online marketing management, with experience working with platforms such as Zalando and About You.
4. Excellent strategic thinking, project management, and communication skills, with the ability to handle multiple campaigns simultaneously and a deep understanding of consumer behavior and market trends.
5. Highly collaborative, with strong interpersonal skills; experienced in leading brand plans across marketing, sales, and merchandising to deliver tailored, best-in-class product campaigns.