Key Account Sales Manager

V&C Associates are excited to be working with one of the UK fastest growing multi-brand retailers who are looking for a highly motivated, entrepreneurial Sales Manager to drive growth across a portfolio of businesses and investments made within the group.

This is a hands-on, fast-paced role requiring commercial and entrepreneurial acumen, strategic thinking, and an ability to work across multiple industries simultaneously reporting to the General Manager/Head of Brands.

The ideal candidate will have at least 3 years of experience in FMCG, consumer goods, e-commerce, or entrepreneurial ventures, with a strong commercial mindset and the ability to manage sales, marketing & operations. Travel may be required to support international business expansion.

Key Responsibilities

• Strategic growth planning, execution, and operational oversight across different business verticals.
• Managing UK & global accounts, including key retail and distribution partnerships.
• Leading the full sales cycle – from prospecting to closing deals with retailers and distributors, whilst building long lasting relationships.
• Collaborating with our Amazon agents to drive profitable growth across UK and international markets, optimising sales, marketing, and account performance.
• Identifying and executing new B2B & B2C growth opportunities across UK and international markets.
• Developing and executing strategic marketing initiatives to build brand presence, drive customer acquisition, and scale revenue across our e-com channels.
• Negotiating commercial agreements, pricing, and contracts to drive revenue.

Operations & Finance

• Overseeing financial performance, budgeting, and reporting for businesses in the portfolio.
• Working closely with supply chain and finance teams to optimise operations.
• Managing investor and founder relations, preparing insightful reports to communicate business performance and strategic updates to shareholders.
• Conducting market research and due diligence on new business opportunities.
• Supporting the growth and scaling of other early-stage consumer brands.
• Working directly with the Investment Director on strategic business decisions, funding, and partnerships.

Minimum Requirements

• 3-5 years of experience in FMCG, consumer goods, e-commerce, start-ups, or entrepreneurial ventures.
• Proven experience managing commercial growth, sales cycles, and business development.
• Strong financial & operational understanding – ability to manage P&L, budgets, and investment analysis.
• A professional high level of autonomy and ability to execute under pressure.
• Experience managing UK & international markets, including key retailer relationships.
• Strong negotiation, sales, and deal-making ability.
• Ability to handle pressure and work in an extremely fast-paced environment.
• Ability to travel internationally when required.

V&C Associates are trusted experts in Retail and Brand recruitment with a track record of successful placements across Multiple Retail Sectors.

We are a trusted partner for leading FTSE 500 and Private organisations.

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