Key Account Manager - South

The Advocate Group
Greater London
GBP 45,000
Job description

Key Account Manager - South

Field-Based (South of England) | Up to £45,000 + Bonus + Car + Benefits

Are you a driven, commercial sales professional with experience in the On-Trade drinks industry? Do you have a passion for building relationships, winning new business, and driving brand growth?

We're working with a leading international drinks business that represents a portfolio of premium world beers and ciders.

With strong backing from global brewers, they are expanding their reach in the UK and are looking for a Key Account Manager to help drive distribution, volume, and visibility in the South of England.

The Role:

As a Key Account Manager, you will be responsible for:

  1. Securing new business across independent and regional multiple on-trade operators.
  2. Managing and developing existing accounts, increasing rate of sale and visibility.
  3. Negotiating new listings, activations, and promotional agreements to drive brand success.
  4. Building strong relationships with wholesalers and RTM partners to unlock new opportunities.
  5. Delivering against distribution, volume, and brand-building KPIs.
  6. Working cross-functionally with internal teams (marketing, sales ops, and finance) to ensure executional excellence.

What We're Looking For:
  1. Proven track record in On-Trade sales, ideally within beer, cider, or premium drinks.
  2. Strong negotiation, relationship-building, and commercial skills.
  3. Ability to win new business and grow existing accounts.
  4. Experience working with wholesalers, RTM partners, and on-trade groups.
  5. Self-motivated, proactive, and results-driven mindset.
  6. Full UK driving licence (field-based role).

What's in it for You?
  1. Up to £45,000 salary (DOE) + Bonus
  2. Company car
  3. 25 days holiday + Birthday off
  4. Company pension & healthcare plan
  5. Field-based role with home working flexibility


This is an exciting opportunity to join a fast-growing, dynamic drinks business and make a real impact in the UK on-trade sector.

Interested? Let's chat!
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