Key Account Manager London & South – On-Premise

Mark Anthony Group; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A dynamic beverage company is seeking a Key Account Manager for London & South to expand White Claw's On-Trade presence. This role involves managing key accounts, driving new business development, and collaborating across teams. Candidates should have at least 5 years in account management within the alcohol or FMCG industry. The position requires travel throughout London and Southern England, with a focus on relationship-building and sales growth.

Qualifications

• 5 years of experience in the alcohol, beverage, or FMCG industry.
• Strong understanding of the UK On-Trade landscape.
• Established relationships with key regional groups and RTMs.

Responsibilities

• Manage relationships with key account groups across London and Southern England.
• Develop and execute Joint Business Plans with key On-Trade partners.
• Drive new business development into regional groups and late-night venues.

Skills

New business acquisition

Key account management

Sales skills

Negotiation

Customer relationship management

Education

Bachelor’s degree or equivalent experience

Job description

Overview

Mark Anthony Brands UK is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw Hard Seltzer, Mike’s Hard Lemonade, Cayman Jack, Glendalough Whiskey & Gin, and Más+ by Messi.

At Mark Anthony Brands we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner. We are growing a lasting legacy, where people come first.

Location

This role is Remote / Home Office, with extensive travel (up to 3-4 days a week) across the territory in London and Southern England to key regional accounts and distribution channels.

What you’ll do

Having successfully seeded White Claw into the Premium On-Trade over the last 4 years, we are now looking to expand our distribution into the Regional Channels, increasing distribution and availability dramatically across the UK.

As our new Key Account Manager London & South – On-Premise, you will be instrumental in expanding White Claw\'s presence across the On-Trade in London and Southern England. Reporting to the UK On-Premise Sales Director, you will focus on increasing distribution and outlet coverage through key accounts, regional brewers, and RTMs (Route-to-Markets). With a strong mandate for new business development, you will build and strengthen partnerships and drive sales growth across our regional channels.

• Manage and grow relationships with key account groups, regional brewers, and Route-to-Market (RTM) partners across London and Southern England.
• Develop and execute Joint Business Plans (JBPs) with key On-Trade partners to maximize brand visibility, rate of sale, and trading performance.
• Drive new business development by expanding distribution into regional groups, RTMs, and late-night venues to achieve annual outlet growth targets.
• Lead commercial delivery for the region, including negotiation and management of trading terms with key partners.
• Oversee price alignment, promotional planning, and post-activation analysis to optimize return on investment and channel performance.
• Introduce and embed innovation launches (e.g., White Claw Apple and Tequila Smash) across existing distribution partners to increase portfolio penetration.
• Support on-the-ground coverage in key cities, working alongside the regional field team to maximize execution and brand impact.
• Collaborate cross-functionally with Trade Marketing, Supply Chain, Finance, and Demand Planning teams to ensure seamless delivery of customer and business objectives.

What you’ll bring

• Bachelor’s degree or equivalent experience.
• 5 years of experience in new business acquisition and key account management within the alcohol, beverage, or FMCG industry.
• Strong understanding of the UK On-Trade landscape, with proven experience working with regional brewers, wholesalers, and bar groups across London and Southern England.
• Advanced skills in sales, customer relationship management, negotiation, and in-outlet execution, with a strong track record of delivering results.
• Established relationships with key regional groups, RTMs, and high-profile late-night venues within the territory.
• Full clean drivers license and willingness to travel 3-4 days per week, including overnight stays as needed.

Who you are

• Strong collaboration, working cross-functionally, knowing when to influence, when to collaborate, and how to manage complex, fast-paced workloads.
• Sophisticated organization skills including the ability to prioritize and manage multiple projects.
• Have a positive, proactive ‘can do’ attitude and an ambitiously curious mindset to be best in your craft.
• Creative thinker with an eye for detail and a passion for delivering premium shopper experiences.
• Passionate about culture, trends, and digital innovation, as well as a deep understanding of the drinks market landscape.
• Self-motivated with a sound sense of ownership and accountability.
• Excellent problem-solving and project management skills.
• Result driven and can handle ambiguity.

We thank all candidates for their curiosity about MAB UK and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

Our principles

At Mark Anthony Brands, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

• Best in Our Craft — We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.
• Ambitiously Curious — We stay curious, dreaming big and navigating the unknown with an enduring belief in better.
• Made With Humility — We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.
• Daringly Disruptive — We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.

Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the UK.