Key Account Executive - LONDON

TN United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player seeks a dynamic Key Account Executive to drive sales growth across London. In this role, you will engage with around 100 outlets, focusing on expanding customer acquisition and enhancing brand distribution. Your analytical skills will be crucial in tracking performance and ensuring strong ROI through effective P&L management. Join a diverse and inclusive team where your contributions will help shape the future of the convenience sector and make a meaningful impact on local businesses. This is an exciting opportunity to grow your career in a supportive environment that values innovation and collaboration.

Qualifications

• Sales experience in a similar activation-led role or trade environment.
• Excellent analytical skills to derive insights from data.

Responsibilities

• Deliver outstanding activations and conduct customer masterclasses.
• Lead P&L management and achieve targets outlined in the annual operating plan.

Skills

Sales experience

Analytical skills

Relationship-building

Communication skills

Influencing skills

Category understanding

Target-driven mindset

Organizational skills

Agility and adaptability

Tools

CRM systems

Job description

KEY ACCOUNT EXECUTIVE - London territory

About us:

With over 200 brands sold in nearly 180 countries, Diageo is the world’s leading premium drinks company. Every day, over 30,000 talented people come together to create the magic behind our brands. Join us to collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people worldwide, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the support to test new ideas and learn from them. Harness your passion and grow as you make your mark. Let’s unlock a brighter, more exciting future together.

About the team:

The UK has around 50,000 convenience stores, including independents (both unaffiliated and symbol groups). The sector is worth over £45bn in sales, with alcohol accounting for 18%. Our key account customers are spread across England, Scotland, and Wales, focusing on joint sales growth and value opportunities.

The Convenience Key Account team aims to transform Diageo’s presence in the sector by connecting brands with SME local businesses, leveraging route-to-consumer expertise, unlocking new opportunities, and keeping independent operators at the core of decision-making. The Key Account Executive will lead the commercial agenda for approximately 100 outlets, focusing on growing P&L through acquiring new customers, increasing distribution of priority brands, gaining market share, and executing activations.

Key Accountabilities:

1. Deliver outstanding activations (bespoke and non-bespoke)
2. Conduct customer and consumer masterclasses
3. Lead P&L management, ensuring strong ROI via contractual agreements, supervising spend, and forecasting activities with key customers
4. Achieve targets outlined in the annual operating plan (FY AOP)
5. Identify and develop new business opportunities within the team
6. Track and measure outlet performance and execution levels accurately, using CRM systems where applicable

About you:

• Sales experience in a similar activation-led role or trade environment, including outlet management
• Excellent analytical skills to derive insights from data and inform actions
• Strong relationship-building and communication skills
• Ability to influence at multiple levels
• Good category understanding
• Target-driven mindset
• Organized with the ability to handle multiple priorities
• Agile and adaptable to changing workloads and business needs

We celebrate our inclusive and diverse culture, which is central to Diageo’s purpose of “celebrating life every day everywhere”. We value everyone regardless of background, disability, religion, gender identity, sexuality, or ethnicity. Diversity is a key enabler of our business growth, reflecting our broad consumer base and fostering innovation and success.