Key Account Executive

British American Tobacco; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

British American Tobacco is seeking a Key Account Executive to manage account portfolios within the Convenience sector. This role involves collaborating with various teams to achieve commercial goals, managing budgets, and building relationships with trade partners. The ideal candidate will have a strong background in Account Management with excellent communication skills and proficiency in data analysis.

Benefits

Market-leading annual performance bonus

Health plans and work-life balance initiatives

Transportation support and flexible holidays

Opportunities for internal advancement

Qualifications

• Experience in Account or Category Management is crucial.
• Ability to operate in a challenging commercial environment is essential.
• Full driving license is required.

Responsibilities

• Manage a portfolio of accounts and execute Account Plans.
• Develop and maintain account portfolios aligned with company strategies.
• Monitor account performance and conduct reviews with trade partners.

Skills

Communication

Negotiation

Analytical skills

Attention to detail

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

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BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE, and GLO, we are on a mission to decrease the health impact of our industry.
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

BAT UK IS LOOKING FOR A KEY ACCOUNT EXECUTIVE – CONVENIENCE/DISTRIBUTIVE

This role will work with the Channel Manager for Convenience through managing an account portfolio and executing Account Plans to meet volume, market share, and other commercial goals aligned with TM&D / Brand strategies, focusing on Availability, Visibility, Dialogue & Activation. You will manage Key Account budgets, support pricing strategies, and improve Key Account processes. You will also collaborate with the Finance team and other departments to optimize results and resources. Additionally, you will work closely with the National Account Manager for High Street.

Your key responsibilities will include:

• Managing a portfolio of accounts, overseeing budgets, forecasts, and actuals, and ensuring timely reporting with Finance.
• Developing and maintaining account portfolios, ensuring objectives are SMART and aligned with company strategies.
• Achieving objectives related to Availability, Visibility, Dialogue, Activation, market share, and volume for assigned accounts.
• Ensuring compliance with BAT and account systems/processes for excellence in execution.
• Monitoring account performance through data and market analysis to identify opportunities and issues.
• Building strong relationships with trade partners and internal teams.
• Conducting account performance reviews and adjusting strategies accordingly.
• Communicating variances to plans promptly and sharing market intelligence.
• Understanding Supply Chain processes internally and externally.
• Using BAT’s performance management tools to track progress and performance.
• Continuously developing personal skills and leadership capabilities.
• Upholding BAT’s CSR and Global Marketing Standards in all activities.
• Supporting Key Account Managers in BAU processes and pricing communications.

What are we looking for?

• Experience in Account or Category Management
• A full driving license
• Bachelor’s degree (preferred but not essential)
• Strong communication skills
• Attention to detail
• Proficiency in Microsoft Office

Experience, Skills, and Knowledge

• Ability to operate in a challenging commercial environment with a decreasing account base while balancing business demands.
• Living the Company Vision & Strategy
• Setting ambitious targets for self and others
• Knowledge of Brand/Trade Marketing and customer strategies
• Strong negotiation and communication skills
• Understanding of consumer behavior and UK retail landscape
• Knowledge of retail channels and account roles
• Brand knowledge and strategic thinking
• Analytical skills and commercial awareness
• Understanding of supply chain functions

This role requires understanding consumer profiles related to our Brands and aligning them with account store profiles. The Account Handler should achieve objectives at store or depot level to support Company Strategy. A proactive, self-starting approach is essential.

What we offer you?
• Market-leading annual performance bonus (eligibility dependent)
• Benefits including health plans, work-life balance initiatives, transportation support, and flexible holidays
• Opportunities for internal advancement and career development
• Access to learning platforms and leadership development programs
• A culture of continuous improvement and transformation

WHY JOIN BAT?
We are recognized as a Global Top Employer, committed to excellent employee conditions.

We promote collaboration, inclusion, and diversity, valuing talent from all backgrounds. We support career breaks through our Global Returners program and are a Disability Confident Employer. If you need adjustments during recruitment, please inform us. Join BAT and bring your difference to our team.