Junior Research Analyst- SVOD

Kantar Media; London; Hybrid; GBP 25,000 - 35,000; Full time

Job summary

An innovative firm seeks a Junior Research Analyst to join their dynamic team focused on SVOD content measurement. In this pivotal role, you'll engage in database management, quality control, and data analysis to support clients in understanding viewing trends. Your passion for TV and ability to interpret data will drive insights that enhance decision-making for leading streaming services. With training provided, you'll have the opportunity to grow within a diverse and inclusive environment, contributing to projects that shape the future of audience measurement.

Qualifications

• Interest in TV and SVOD content with attention to detail.
• Proficiency in Excel and knowledge of SQL is a plus.

Responsibilities

• Manage database of SVOD content and oversee quality control.
• Analyze viewing data for reports and client queries.

Skills

Attention to detail

Data interpretation

Communication skills

Team collaboration

Interest in TV and SVOD content

Education

Degree in a relevant field

Tools

Excel

SQL

Power BI

TechEdge

Job description

Join to apply for the Junior Research Analyst- SVOD role at Kantar Media.

Media helps partners understand the changing advertising landscape. Specialising in audience measurement, consumer targeting, and in-depth intelligence into paid, owned, and earned media, their global coverage and local expertise enable a better understanding of media audiences and their relationships with brands.

Kantar Media is a wholly owned but operationally independent part of the Kantar Group.

Job Details

As people increasingly move across channels and platforms, Kantar Media’s data and audience measurement, targeting, analytics, and advertising intelligence services unlock insights to inform powerful decision-making.

Working with panel and first-party data in over 80 countries, we have the world’s fastest-growing cross-media measurement footprint, underpinned by versatility, scale, technology, and expertise, to drive long-term business growth for our clients and partners.

Job Title: Junior Research Analyst - SVOD

Location: London, Grays Inn Road

Full-time/Permanent/Hybrid

About The Project/Role

This is a key role within the content measurement team working on the Barb service within Kantar. This role sits within the Audience Intelligence team, working on the Barb long-term contract to measure TV and video viewership in the UK.

The Barb service at Kantar is complex, involving various departments and disciplines. The role requires an enquiring mind capable of understanding complex processes and liaising with multiple teams. The analyst will also work directly with clients and needs to build strong, productive relationships.

This role focuses on SVOD (subscription video on demand) content. Kantar has been commissioned by Barb to measure audiences at a content level for SVOD services like Netflix, Amazon Prime, Disney+, AppleTV+, Paramount+, and YouTube.

This involves identifying, curating, and updating a library of SVOD titles for measurement, ensuring new titles are measured as soon as uploaded. The analyst will define and edit this catalogue, requiring knowledge of and interest in TV content, especially SVOD trends.

Responsibilities include database management of the SVOD content library, quality control, testing assets, and analyzing viewing data for reports and client queries. Over time, process improvements will also be part of the role. Training will be provided.

Job Role Requirements

SVOD Content Measurement

• Tracking, selecting, and prioritizing upcoming SVOD content for measurement, collaborating with the client on priorities
• Managing content uploads into the database
• Overseeing database quality control
• Communicating with clients regarding SVOD measurement
• Analyzing viewing figures for regular reporting and ad hoc requests
• Investigating data issues and responding to client queries
• Suggesting and implementing process improvements

Role Requirements

• An interest in TV and SVOD content
• Attention to detail
• Comfort with handling and interpreting data
• Proficiency in Excel (lookups, pivot tables, formulas)
• Knowledge of SQL, Power BI, and audience measurement software (TechEdge) is a plus
• Enquiring mind and initiative to pursue data investigations
• Understanding of business processes and proactive improvement suggestions
• Good communication skills and team collaboration

At Kantar, we value diversity and are committed to inclusion. We welcome applications from all backgrounds and do not discriminate based on age, race, religion, gender, sexual orientation, disability, or other protected characteristics.