Junior Planner

Once Upon A Time; London; On-site; GBP 25,000 - 35,000; Full time

Job description

Job Description

About us:

Based in the heart of London, New York and LA Once Upon a Time is an integrated marketing agency that builds brands and creates end-to-end campaigns for our clients. We know how to speak to the people that can’t wait to indulge in movies, drinks, music, and destinations. We’re much more than an external agency, we’re part of our clients’ teams.

From procurement, to creative, to production, to media, we handle it all, because modern marketers want more of the tangible. We conceive it. We design it. We make it. We place it.

As experts, we get directly to the point. We sweat the small stuff and the big stuff, across sector and craft, to deliver more of the world-class content everyone loves.

Role Overview:

The Junior Planner is to help represent the voice of the Consumer in the agency. They’re part of the Planning team responsible for developing the key strategic insights that underpin advertising ideas. They work closely with the Planner to research the clients' market and understand the Consumer.

Key Responsibilities:

Research and insight

Gathering data and insight from agency tools into:

• Audiences
• Client and competitor creative
• In-store retail creative and shopper insights
• Organise and execute saliency analysis requests on AI insight tool

Creative Planning

• Undertake desk research to support the briefing process
• Help organise ideation thought showers
• Help organise the creative examples database

Communications Planning

• Gathering and organising desk research

Key Requirements:

• Experience either within a marketing/Retail focused agency or in client-side campaigns (desirable)
• Excellent written and verbal communication skills
• Proficient in Word, Excel, PowerPoint
• Good time management
• Enjoy working in a fast paced, challenging environment
• Commercially aware
• Able to work on own initiative and with limited supervision.