Junior National Account Manager

AFM - Association Française du Marketing; Greater London; On-site; GBP 32,000 - 52,000; Full time

Job summary

Kao is seeking a Junior National Account Manager, PurePlay, to own a portfolio of leading online retailers and drive sales, profit and market share growth.

You will work with LookFantastic, Ocado, ASOS, and other PurePlay accounts, building strong relationships and delivering insight-led business plans that support Kao's e-commerce strategy.

Qualifications

• BSc/BA Hons degree or equivalent.
• 2+ years’ experience within Sales, Account Management, Retail eCommerce or related commercial role.
• Strong commercial acumen and analytical capability with P&L experience.
• Experience with P&L to structure business proposals and decisions.
• Strong interpersonal and communication skills with credibility across stakeholders.
• Leadership experience and ability to drive growth initiatives.
• Ability to manage multiple priorities in a fast paced environment.
• Experience with PurePlay or eCommerce customers is advantageous.
• Understanding of retail media, search optimisation and digital shelf management is advantageous.
• Interest in beauty, digital marketing and online retail.
• Experience within FMCG, beauty or consumer goods.
• Intermediate Excel skills.

Responsibilities

• Account Management: manage PurePlay customers and be the main contact.
• Build relationships with customer stakeholders.
• Develop and execute Joint Business Plans for growth.
• Identify opportunities via brand distribution, retail media, digital shelf.
• Commercial Ownership: support Net Sales, Profit, Market Share objectives.
• Manage forecasts and provide sales projections.
• Support pricing, promotions and negotiations.
• Monitor performance and identify risks/opportunities.
• Retail Media & Digital Shelf: define and execute retail media plans.
• Optimise search visibility and digital shelf performance across platforms.
• Analyse media performance and ensure ROAS targets.
• Support SEO, PDP optimisation and digital content strategies.
• Planning & Administration: forecast, promotions, pricing admin, invoices.
• Maintain vendor portals and reporting.
• Cross Functional Collaboration with Marketing, Finance, Supply Chain.
• Communicate priorities across the business.
• Performance Reporting: analyse data and provide updates to leadership.

Skills

Account Management

Retail eCommerce

Analytical capability

P&L modelling

Leadership

Excel

Communication skills

Multitasking

PurePlay/eCommerce experience

Digital shelf knowledge

Education

BSc/BA Hons degree or equivalent

Tools

Excel

Job description

We are Kao, listed as one of the world’s most ethical companies for the last 20 years.

Our corporate philosophy, The Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation, and treating each other with trust and respect.

About ourrole:

As the Junior National Account Manager, PurePlay, you will have ownership of a portfolio of leading online retailers and be directly responsible for delivering against sales, profit and market share objectives. In this dynamic role, you will work with customers including LookFantastic, Ocado, ASOS, and other key PurePlay accounts.

You will collaborate closely with internal and external stakeholders to build strong customer relationships, identify growth opportunities, and develop insight led business plans that deliver sustainable, profitable growth. The role sits at the heart of KAO's E Commerce strategy and will provide exposure to key areas including retail media, digital shelf optimisation, search performance, customer development and commercial negotiation.

What you will do:

Account Management

• Manage a portfolio of PurePlay customers and act as the primary point of contact between KAO and the customer.
• Build strong and sustainable relationships with key customer stakeholders.
• Develop and execute Joint Business Plans that deliver mutually beneficial growth.
• Identify and unlock growth opportunities through brand distribution expansion, retail media activation, digital shelf excellence, search optimisation and online conversion.

Commercial Ownership

• Support delivery of Net Sales, Profit and Market Share objectives across your account portfolio.
• Manage customer forecasts and provide accurate sales projections.
• Support pricing, promotional planning and commercial negotiations.
• Monitor customer performance and proactively identify risks and opportunities.

Retail Media & Digital Shelf

• Define and execute retail media plans by customer, working with partners such as Criteo
• Optimise search visibility, share of voice and digital shelf performance across key platforms.
• Analyse media performance and ensure investment is delivering against agreed KPIs and ROAS targets.
• Support the implementation of SEO, PDP optimisation and digital content strategies.

Planning & Administration

• Own the monthly commercial planning process, including forecasting, promotional submissions, pricing administration and invoice management.
• Complete customer administration accurately and on time, including new line forms, promotional forms and retailer portals.
• Maintain accurate reporting and performance tracking.

Cross Functional Collaboration

• Work closely with Marketing, Category, Shopper Marketing, Supply Chain and Finance teams to deliver customer plans.
• Ensure effective communication of customer priorities and opportunities across the business.
• Participate in cross functional projects and initiatives that contribute to the success of the wider Consumer Care business.

Performance Reporting

• Analyse sales, EPOS, market and digital performance data to identify trends and opportunities.
• Produce timely and insightful updates for stakeholders and senior leadership.
• Track progress against key customer objectives and recommend corrective actions where required.

What you will need:

• BSc/BA Hons degree or equivalent
• Minimum of 2 years’ experience within Sales, Account Management, Retail eCommerce or related commercial role.
• Sound commercial acumen and analytical capability. Experience of working with P&Ls to structure business proposals and decisions, underpinned by accurate commercial modelling.
• Strong interpersonal skills and high personal credibility is required to build collaborative working relationships with both internal and external stakeholders
• Excellent communication skills, able to simplify complex messages and situations to piers and senior stakeholders within the business.
• Proven Leadership, the ability to proactively drive a growth agenda through the business and execute with excellence.
• Ability to manage multiple priorities in a fast paced environment.
• Experience working with PurePlay or eCommerce customers would be advantageous.
• Understanding of retail media, search optimisation and digital shelf management would be advantageous.
• Interest in beauty, digital marketing and online retail.
• Experience within FMCG, beauty or consumer goods.
• Intermediate Excel Skills

At Kao, we believe the diversity of our teams strengthens our global mission. Here we trust and respect each other, collaborating in a friendly and inclusive work environment to achieve great results.

Whatyou can expect from us:

• An entrepreneurialenvironmentwhere passionate and innovative teams come together.
• Respect, teamwork and collaboration are at the heart of how we work.
• A workplace culture that prioritises employee wellbeing, with opportunities to get involved in initiatives such as Mental Health First Aiders, our Charity Committee, and DE&I communities
• A broad range of benefits, including flexible working, competitive salaries, health and wellbeing offers, pension schemes, insurance options, and more…
• Learning and development opportunities

Your voice matters here, we value entrepreneurial thinking and innovation from our teams.

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