Junior Inbound Sales Representative [Nordics]

SumUp; Greater London; On-site; GBP 40,000 - 90,000; Full time

Benefits offered by this job

Office-first Setup in Central London

€2,000 Annual Learning Budget

30-Day Paid Sabbatical

Uncapped Commission

Job summary

SumUp in London is seeking an Account Executive for the Nordics to turn inbound leads into paying customers across Sweden, Denmark and Norway. You’ll guide small businesses through SumUp's solutions and help them get set up with the right payments tools, all from the London office.

As part of the Nordics Inbound Sales Team, you’ll qualify leads, run tailored demos, and manage your Salesforce pipeline to hit regional targets.

Qualifications

• Fluent English and one Nordic language at professional level.
• Experience in a phone-based or customer-facing role.
• Interest in fintech and Nordic SMB landscape; able to learn quickly.

Responsibilities

• Qualify, consult, and convert inbound Nordic leads.
• Engage SMBs by phone and email in English and Nordic language.
• Deliver tailored product demos and explain SumUp solutions.
• Manage pipeline in Salesforce with structured follow-ups.
• Track performance and report results against regional targets.
• Collaborate with the Nordics team on market trends and opportunities.

Skills

Phone-based sales

Customer-facing experience

English & Nordic language proficiency

Nordic market knowledge

Sales in fintech/SaaS

Tools

Salesforce

Excel

Job description

Account Executive – Nordics (On-Site – London)

Want to grow your sales career in one of the world’s leading fintech scale-ups — while working with the Nordic market?

Join our Nordics Inbound Sales Team in London, where you’ll turn warm leads into happy customers and help small businesses across Sweden, Denmark, and Norway thrive with SumUp.

At SumUp, we believe small merchants are the heart of the economy. That’s why we build intuitive, affordable tools that make getting paid simple. With over 4 million businesses using SumUp across 30+ countries, we’re shaping the future of payments — and we want you on the journey.

As an Inbound Account Executive – Nordics, you’ll work with inbound leads from the Nordic region, guiding small and medium-sized businesses through their first steps with SumUp and helping them choose the right solutions for their needs.

What You’ll Do

• Engage with inbound leads generated by our marketing team across the Nordic markets — qualify, consult, and convert
• Connect with small and medium-sized businesses via phone and email, building trust in both English and your Nordic language
• Deliver tailored product demos and clearly explain how SumUp solves real-world business challenges
• Manage your pipeline in Salesforce, ensuring structured follow-ups and efficient lead conversion
• Track your performance, report on results, and stay aligned with regional targets
• Collaborate closely with the wider Nordics team to share insights about market trends, customer behavior and opportunities

You’ll Be a Great Fit If You

• Speak English fluently and one Nordic language (Swedish, Danish, or Norwegian) at professional level
• Have experience in a phone-based or customer-facing role (sales, support, retail, hospitality, etc.)
• Feel confident engaging decision-makers and building trust quickly
• Are curious about fintech and motivated to understand the Nordic SMB landscape
• Thrive in a fast-paced, performance-driven environment
• Bring a proactive, team-first attitude and enjoy collaborating across markets
• Bonus points for experience with payments, POS/EPOS software, SaaS, or Excel — but we’ll teach you what you need.

Why Join SumUp

• Competitive base salary + uncapped commission. Your earning potential grows with your success.
• International Exposure. Own and develop the Nordic market while working in a global fintech hub.
• Office-first Setup in Central London. Work face-to-face with your team and be part of a growing, high-energy sales floor.
• €2,000 Annual Learning Budget. Invest in your development with courses, events or certifications.
• 30-Day Paid Sabbatical. After 3 years with us, take a fully paid month off to recharge.
• Diverse & Inclusive Culture. Work in an environment that values different perspectives and backgrounds.
• Referral Bonus. Recommend great talent and get rewarded.

This is more than just a sales role — it’s your opportunity to build commercial expertise while owning a key European region.

About SumUp

We believe in the everyday hero.

Small business owners are at the heart of all we do, so we create powerful, easy-to-use financial solutions to help them run their businesses. With a founder’s mentality and a 'team-first’ attitude, we work across Europe, South America and the United States to ensure that the small business owners we partner with can measure success doing what they love.

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.