(Junior) Digital Demand Operations (Advertising) Manager (m/f/d)

ZipRecruiter; London; On-site; GBP 100,000 - 125,000; Full time

Job description

Job Description

About us

At RTL AdAlliance, we create simplicity for advertisers & value for publishers. Our fundamental goal is to unite premium content publishers to facilitate connections between international and local brands and European audiences. With offices in 10 European countries and in the US, we exclusively represent only the best video publishers such as RTL, M6, ITV or Activision Blizzard.

As part of RTL Group, we offer our clients the latest exclusive insights, advertising technology and services they need to master the total video space and make the very best of the transition into digital and addressable TV. Do you find inspiration in the international and entrepreneurial spirit of our company? Do you want to actively navigate the advertising industry changes and be a driving force for innovation? Then we invite you to join us as we shape Europe's leading advertising sales house.

Overview

The Digital AdOperations department within RTL AdAlliance works closely with the Media Planning and sales team to set up, execute, and manage campaigns across the full RTL AdAlliance portfolio.

In Digital AdOperations, we focus on implementing campaigns where we have direct, limited, or no access to the ad server or SSP.

Obtaining excellent communication and coordination skills, we succeed in our execution when the transition between media planning and set up is seamless, the campaigns are booked and activated in accordance with client agreements, and optimised to exceed client KPIs.

Responsibilities

1. Book, manage, and optimise digital marketing campaigns (Video, ATV, Display) for RTL AdAlliance international clients, covering both IO and Programmatic.
2. Ensure campaigns start on time and share proof of activation in markets where possible.
3. Closely follow the performance of campaigns and optimise towards RTL AdAlliance benchmarks, full budget delivery, and client KPIs.
4. Troubleshoot deals and campaigns to ensure revenue growth.
5. Provide campaign insights and analysis at the end of the campaign.
6. Guide clients on tracking possibilities and vendor integrations based on the media partner included in the campaign strategy.

Skills

1. Degree level studies in Media/Digital/Business/ Management.
2. 1-3 years of experience in booking and coordination of campaigns, with follow-up on the important KPIs of digital campaigns. Understanding the media landscape and booking experiences between different publishers and buyers is a requirement.
3. Technical: experience in a digital advertisement environment is a plus.
4. Analytical: ability to identify problems and come up with creative solutions.
5. IT: At least basic technological understanding to book and optimise Digital Campaigns.
6. Communication: Good communication skills in English - Written and Spoken. Any additional European language is an advantage.
7. Time Management: In this fast-paced environment, it’s important to set priorities and focus on output.