Junior Demand Generation Manager

Working Nomads; North America; Remote; USD 50,000 - 70,000; Full time

Job summary

A growing technology company is seeking a motivated Junior Demand Generation Specialist. This remote role involves supporting the execution and analysis of demand generation campaigns, with requirements including 1-3 years of marketing experience, proficiency in marketing automation tools, and strong analytical skills. Ideal candidates have a Bachelor's degree and are eager to grow in a dynamic team environment.

Benefits

Competitive salary

Flexible working hours

Professional development opportunities

Health/wellness credit program

Qualifications

• 1-3 years of experience in demand generation, preferably in a SaaS environment.
• Proven record of developing successful demand-generation campaigns.
• Ability to interpret data and make data-driven decisions.

Responsibilities

• Assist in executing demand generation campaigns.
• Support tracking and reporting of campaign performance.
• Collaborate with internal teams for cohesive execution.

Skills

Assist in planning and executing demand generation campaigns

Proficiency in marketing automation platforms

Strong project management skills

Excellent analytical skills

Strong communication and interpersonal skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Marketo

HubSpot

Salesforce

Job description

Description ActiveState is seeking a highly motivated and enthusiastic Junior Demand Generation Specialist to join our marketing team. This role is an excellent opportunity for someone with 1-3 years of experience in marketing, eager to develop their skills and contribute to the growth of our Software Supply Chain Security platform. You will play a supportive role in driving our Top of Funnel growth by assisting with the development, execution, and analysis of demand generation initiatives. This is a 100% remote position from anywhere in North America Key Responsibilities

Support Demand Generation Campaigns: Assist in the planning, setup, and execution of various demand generation campaigns across multiple channels, including digital advertising, email marketing, content marketing, social media, and virtual events.

Campaign Execution: Support the day-to-day execution of demand generation activities, ensuring campaigns run smoothly and according to plan.

Marketing Tools Assistance: Help manage and leverage existing marketing automation tools and CRM systems under the guidance of senior team members.

Data Tracking & Reporting: Assist in tracking, organizing, and preparing reports on the performance of demand generation campaigns using analytics tools and key performance indicators (KPIs).

Identify Opportunities: Support the identification of new approaches and opportunities to generate qualified leads, assisting in translating these ideas into actionable projects.

Cross-Functional Collaboration: Work effectively with internal teams such as Creative, Product, Sales, and Brand to ensure cohesive campaign execution and audience engagement.

Learn & Grow: Stay informed about the latest demand generation industry trends, platforms, and technologies, actively seeking opportunities to learn and apply new knowledge.

Skills, Knowledge and ExpertiseQualifications:

Bachelor’s degree in Marketing, Business, or a related field.

1-3 years of experience in demand generation, lead generation, and user/customer acquisition, preferably in a SaaS or technology company.

Proven track record of developing and executing successful demand-generation campaigns.

Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).

Excellent analytical skills with the ability to interpret data and make data-driven decisions.

Strong project management skills with the ability to handle multiple campaigns simultaneously.

Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.

Creative thinker with a passion for innovation and staying ahead of industry trends.

Nice to Have

Strong understanding of opensource, developer, and IT audiences, with the ability to create targeted messaging and content

B2B targeting experience

What We OfferWhat We Offer

Competitive salary and benefits package.

Opportunity to work with a talented and passionate team.

Flexible working hours and remote work options.

Professional development opportunities and career growth.

A supportive and inclusive company culture.

What’s in it for you

Working for a stable and growing company that offers the positive aspects and personal growth potential of a start-up

Ownership of a mission-critical area of the business and exposure to multiple systems, team leads and key revenue outcomes

The chance to work with a smart, passionate team of people

Competitive salary and bonus

Comprehensive benefits package and health/wellness credit program

Description ActiveState is seeking a highly motivated and enthusiastic Junior Demand Generation Specialist to join our marketing team. This role is an excellent opportunity for someone with 1-3 years of experience in marketing, eager to develop their skills and contribute to the growth of our Software Supply Chain Security platform. You will play a supportive role in driving our Top of Funnel growth by assisting with the development, execution, and analysis of demand generation initiatives. This is a 100% remote position from anywhere in North America Key Responsibilities

Support Demand Generation Campaigns: Assist in the planning, setup, and execution of various demand generation campaigns across multiple channels, including digital advertising, email marketing, content marketing, social media, and virtual events.

Campaign Execution: Support the day-to-day execution of demand generation activities, ensuring campaigns run smoothly and according to plan.

Marketing Tools Assistance: Help manage and leverage existing marketing automation tools and CRM systems under the guidance of senior team members.

Data Tracking & Reporting: Assist in tracking, organizing, and preparing reports on the performance of demand generation campaigns using analytics tools and key performance indicators (KPIs).

Identify Opportunities: Support the identification of new approaches and opportunities to generate qualified leads, assisting in translating these ideas into actionable projects.

Cross-Functional Collaboration: Work effectively with internal teams such as Creative, Product, Sales, and Brand to ensure cohesive campaign execution and audience engagement.

Learn & Grow: Stay informed about the latest demand generation industry trends, platforms, and technologies, actively seeking opportunities to learn and apply new knowledge.

Skills, Knowledge and ExpertiseQualifications:

Bachelor’s degree in Marketing, Business, or a related field.

1-3 years of experience in demand generation, lead generation, and user/customer acquisition, preferably in a SaaS or technology company.

Proven track record of developing and executing successful demand-generation campaigns.

Proficiency in marketing automation platforms (e.g., Marketo, HubSpot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).

Excellent analytical skills with the ability to interpret data and make data-driven decisions.

Strong project management skills with the ability to handle multiple campaigns simultaneously.

Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.

Creative thinker with a passion for innovation and staying ahead of industry trends.

Nice to Have

Strong understanding of opensource, developer, and IT audiences, with the ability to create targeted messaging and content

B2B targeting experience

What We OfferWhat We Offer

Competitive salary and benefits package.

Opportunity to work with a talented and passionate team.

Flexible working hours and remote work options.

Professional development opportunities and career growth.

A supportive and inclusive company culture.

What’s in it for you

Working for a stable and growing company that offers the positive aspects and personal growth potential of a start-up

Ownership of a mission-critical area of the business and exposure to multiple systems, team leads and key revenue outcomes

The chance to work with a smart, passionate team of people

Competitive salary and bonus

Comprehensive benefits package and health/wellness credit program