Junior Content & Social Media Manager

MRS. ALICE; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A dynamic role at a fast-growing brand, seeking a Marketing Specialist with strong skills in social media, email marketing, and content development. Join a small, passionate team focused on expanding brand awareness and enhancing customer engagement. You’ll take ownership of various marketing channels while working in a creative and flexible environment.

Benefits

25 days holiday allowance

Flexible home working on Fridays

Great personal discount code

Pensions

Great team environment

Qualifications

• Experience in growing a D2C brand’s social media channels.
• Ability to multi-task and work well with team members.
• Strong attention to detail and creative skills.

Responsibilities

• Design and execute content marketing strategies for social media, site, and emails.
• Manage email campaigns and optimize content for SEO.
• Grow social media presence and manage KPI reporting.

Skills

Content Development

Social Media Management

Email Marketing

SEO Optimization

Analytical Skills

Organization

Creativity

Tools

Klaviyo

Canva

Adobe

Job description

About Mrs. Alice

Mrs. Alice by Alice Naylor-Leyland is redefining how you shop for tablescapes, tableware, and homeware. Launched over Christmas 2019, the brand has been growing rapidly, creating monthly seasonal drops that inspire customers worldwide to beautifully dress their homes.

About the role

Mrs. Alice is in an exciting growth phase where marketing plays a crucial role. This role will be central to that growth, ideal for someone eager to take ownership of multiple marketing channels, develop strategies and tactics, and handle implementation and execution. Our ideal candidate is a creative marketing professional with a background in social media and email marketing, capable of developing engaging content to attract and retain customers.

Ultimately, you will aim to expand our digital footprint and enhance brand awareness. The small marketing team allows this role to encompass a wide range of responsibilities.

Here’s what you’ll be working on:

Content

• Design content marketing strategies for social media, website, and emails.
• Develop an editorial calendar to coordinate media rollouts.
• Create engaging content regularly, including social assets (via Canva, Adobe, etc.), videos, and stills for social and email, aligned with brand standards.
• Write compelling social media content that aligns with your strategy.
• Optimize content for SEO and Google Analytics insights.
• Ensure all content is mobile-first and web-optimized.
• Collaborate with marketing and merchandising teams to leverage assets and expertise for awareness, engagement, and trade success.

Email Marketing

• Manage Mrs. Alice email campaigns, including sending 3 campaigns weekly and maintaining automated flows.
• Use Klaviyo or similar email platforms effectively.
• Report on KPIs weekly and monthly against targets.

Social Media

• Manage social channels with over 400,000 followers across Instagram, Facebook, Pinterest, TikTok, aiming to grow followers and engagement.
• Create a user-generated content program to reward followers.
• Draft, schedule, and post social content, developing a calendar to meet engagement and sales goals.
• Report on KPIs weekly and monthly.

Photoshoots

• Create asset briefs for content and reels across social formats.
• Work on set during photoshoots to ensure quality assets and smooth operations.

You should have experience in scaling a D2C brand’s social media channels, a keen eye for detail, creativity, strong organization skills, multitasking ability, data-driven mindset, excellent interpersonal skills, and a passion for our brand vision.

Benefits include:

• 25 days holiday
• Home working on Fridays with flexible options
• Personal and friends & family discounts
• Pensions
• A great team environment