Junior Brand Manager

Blakeney Point Search; Reigate; On-site; GBP 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager to lead a portfolio of iconic brands. This role offers the opportunity to shape brand strategy, manage product activations, and drive growth in the UK market. You will collaborate with cross-functional teams to execute impactful marketing initiatives and enhance brand presence. If you have a passion for brand management and a knack for analytics, this position is perfect for you. Join a forward-thinking company that values innovation and sustainability, and make a significant impact on their brand journey.

Qualifications

• 3+ years of brand marketing experience in FMCG, preferably in food.
• Strong analytical skills with data tools like Nielsen and IRI.

Responsibilities

• Manage a branded portfolio and develop licensing opportunities.
• Conduct brand performance analysis and track competitor activity.

Skills

Brand Marketing

Analytical Skills

Project Management

Communication Skills

Tools

Nielsen

IRI

Kantar

Job description

Brand Manager

Join a leading global company with a rich heritage and a strong commitment to quality, innovation, and sustainability. Operating across international markets, this company continues to grow while maintaining its passion

We are looking for a Brand Manager to oversee a portfolio of well-established brands.

Main Tasks and Responsibilities

Brand Management

• Manage a branded portfolio across key local brands.
• Oversee the development of licensing opportunities, working with external partners to expand brand presence into new markets.
• Support the Marketing Manager in shaping brand strategy for the UK market.
• Identify market risks and opportunities to develop growth plans aligned with business targets.
• Assist in building annual brand plans for internal teams and key retail customers.
• Develop and execute strong activation plans in line with brand objectives.
• Work closely with the shopper marketing team to implement branded activations.

Packaging

• Manage the artwork development process for the brand portfolio.
• Lead packaging recyclability initiatives in collaboration with factory and packaging teams.

Business Analysis

• Conduct regular analysis and reporting on brand performance, including sales data and consumer insights.
• Track competitor activity and provide actionable recommendations.

Finance

• Support the Marketing Manager in managing brand budget reconciliation.
• Create and process purchase orders.
• Collaborate with the FP&A team to oversee product P&L management.

Media

• Assist in defining and executing the media strategy for the brands.
• Work with creative and media agencies to develop impactful brand communications.
• Oversee ATL and BTL activation across multiple media channels.

Essential Skills/Experience/Knowledge

• Minimum 3 years of experience in brand marketing within FMCG (experience in the food industry is a plus).
• Strong analytical skills with experience using data tools such as Nielsen, IRI, or Kantar.
• Excellent project management and organizational skills, with the ability to prioritize tasks in a fast-paced environment.
• Strong written and verbal communication skills with the ability to engage and influence stakeholders.