Junior AEO Marketing Executive

Back To Work; South Yorkshire; On-site; GBP 18,000 - 24,000; Full time

Job summary

Back To Work is seeking a Junior AEO Marketing Executive to support the creation, optimisation, and management of digital content aimed at improving visibility across search engines, AI-driven search tools, voice search, and answer engines.

You'll work with the marketing team to structure content for clear, helpful answers for prospective learners while contributing to broader digital campaigns and gaining specialist skills in Answer Engine Optimisation (AEO).

Qualifications

• Interest in digital marketing, content creation, and emerging AI technologies.
• Excellent written communication skills.
• Strong attention to detail.
• Good research and analytical abilities.
• Creative mindset with a willingness to learn.
• Ability to manage multiple tasks and deadlines.

Responsibilities

• Assist in creating and optimising website content, blogs, FAQs, and resource materials.
• Research search trends and user questions relating to education and training.
• Support content strategies focused on Answer Engine Optimisation (AEO) and Search Engine Optimisation (SEO).
• Help structure content for featured snippets, AI-generated responses, and voice search.
• Monitor website performance using analytics tools and produce reports.
• Conduct keyword and audience research to identify content opportunities.
• Assist with email marketing and social media content creation.
• Ensure content remains accurate, engaging, and aligned with brand guidelines.
• Support website updates and content management activities.

Skills

Digital marketing

Content creation

AI technologies

Written communication

Attention to detail

Research & analysis

Job description

As digital search continues to evolve, an education provider are looking for a Junior AEO Marketing Executive to support their online visibility and help optimise content for modern search experiences, including AI-powered search platforms and answer engines.

This is an exciting opportunity for an aspiring digital marketer to develop specialist skills within the emerging field of Answer Engine Optimisation (AEO).

Role Overview

As a Junior AEO Marketing Executive, you will support the creation, optimisation, and management of digital content designed to improve visibility across search engines, AI-driven search tools, voice search platforms, and answer engines.

Working alongside the marketing team, you will help ensure content is structured to provide clear, valuable answers to prospective learners and stakeholders while supporting broader digital marketing campaigns.

Key Responsibilities

• Assist in creating and optimising website content, blogs, FAQs, and resource materials.


• Research search trends and user questions relating to education and training.


• Support content strategies focused on Answer Engine Optimisation (AEO) and Search Engine Optimisation (SEO).


• Help structure content for featured snippets, AI-generated responses, and voice search.


• Monitor website performance using analytics tools and produce reports.


• Conduct keyword and audience research to identify content opportunities.


• Assist with email marketing and social media content creation.


• Ensure content remains accurate, engaging, and aligned with brand guidelines.


• Support website updates and content management activities.

Required Skills & Qualities

• Interest in digital marketing, content creation, and emerging AI technologies.


• Excellent written communication skills.


• Strong attention to detail.


• Good research and analytical abilities.


• Creative mindset with a willingness to learn.


• Ability to manage multiple tasks and deadlines.

What You’ll Gain

• Specialist training in AEO, SEO, and AI-driven search strategies.


• Exposure to modern digital marketing technologies.


• Ongoing professional development opportunities.


• Supportive and collaborative working environment.


• Clear progression opportunities within digital marketing