Investment Business Development Manager

AJ Bell; Manchester; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading investment platform company is looking for a Business Development Manager to drive growth across the North. The role involves building relationships with adviser firms and promoting investment solutions. Ideal candidates should have experience in business development, strong knowledge of investment products, and a proven track record in sales. Competitive salary and extensive benefits package offered.

Benefits

Competitive starting salary + sales bonus

27 days holiday, increasing with service

Pension scheme with up to 8% contributions

Health Cash Plan

Discounted private healthcare

On-site gym with free classes

Employee Assistance Programme

Enhanced maternity and paternity leave

Qualifications

• Proven experience in a business development or sales role.
• Strong knowledge of investment platforms and related products.
• Established network of adviser firms in the North region.

Responsibilities

• Lead and deliver regional new business target for AJ Bell Investments.
• Build and execute an annual business plan with marketing campaigns.
• Cultivate and maintain long-term relationships with adviser firms.

Skills

Business development

Sales experience

Investment platforms knowledge

Interpersonal skills

Negotiation skills

Relationship management

Education

Diploma in Regulated Financial Planning (Level 4)

IMC qualified or working towards

Job description

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Investment Business Development Manager, Manchester

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Client:

AJ Bell

Location:

Manchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

Job Views:

6

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

Job Description

AJ Bell is a fast-growing investment platform business, and we’re looking for a driven Business Development Manager to lead new business growth across the North region. If you’re passionate about investment solutions and enjoy building trusted relationships, this is your opportunity to make an impact in a high-profile, client-facing role.

You will take full ownership of regional planning and business development across the North, driving new investments both off-platform and via AJ Bell Investcentre. Working in close collaboration with our Investments team, regional Business Development Managers, and external platform BDMs, you’ll actively promote and grow the use of AJ Bell Investments (funds, MPS, and PMPS) with adviser firms.

What You’ll Be Doing:

• Lead and deliver the regional AJ Bell Investments new business target
• Build and execute an annual business plan including regional marketing campaigns, investment roadshows, and third-party event participation
• Identify and sign up new firms to use AJ Bell Investments within their CIP or fund selection process
• Cultivate and maintain long-term relationships with adviser firms, meeting weekly KPIs
• Conduct regular meetings with top firms and provide quarterly SWOT analyses to drive engagement and identify future opportunities
• Maintain clear and detailed meeting notes and report on inflows/outflows to the Head of Sales
• Collaborate across AJ Bell teams, including Investments, Business Development, Key Accounts, and Platform Sales
• Represent AJ Bell Investments at national sales meetings, internal briefings, and client-facing events
• Stay informed on platform developments and investment proposition enhancements to support client demos and solutioning
• Share best practices and support internal training to upskill colleagues and enhance team performance

What We’re Looking For:

Experience & Competence

• Proven experience in a business development or sales role, working with IFA networks
• Strong knowledge of investment platforms, SIPPs, OEICs, MPS, and related products
• Track record of delivering new business and managing adviser relationships
• Established network of adviser firms in the North region

Knowledge & Skills

• Strong understanding of AJ Bell Investcentre, investment propositions, and regulatory landscape
• Excellent interpersonal and negotiation skills, with confidence engaging stakeholders at all levels
• Able to collaborate with internal teams and external third-party BDMs to drive results
• Organised, self-motivated, and capable of managing a dynamic pipeline
• Diploma in Regulated Financial Planning (Level 4) -desirable
• IMC qualified or working towards -desirable
• Full UK driving licence

About Us:

AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers to DIY investors with little to no experience. We have over 593,000 customers using our award-winning platform propositions to manage assets totalling more than £90.4 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1,450 employees and have been named one of the UK's 'Best 100 Companies to Work For’ forsix consecutive years.

At AJ Bell you can expect a friendly working environment with a strong sense of teamwork, we have a great sense of pride in what we do, and this is reflected in our guiding principles.

In return for your hard work you will be entitled to:

• Competitive starting salary + sales bonus
• Starting holiday entitlement of 27 days, increasing up to 31 days with length of service and a holiday buy and sell scheme
• A choice of pension schemes with matched contributions up to 8%
• Discretionary bonus scheme
• Annual free share awards scheme
• Buy As You Earn (BAYE) Scheme
• Health Cash Plan – provided by SimplyHealth
• Discounted private healthcare scheme and dental plan
• Free on-site gym providing a wide range of free classes
• Employee Assistance Programme
• Sick pay+ pledge
• Enhanced maternity, paternity, and shared parental leave
• Discounted nursery fees at Kids Planet on Exchange Quay
• Loans for travel season tickets
• Charitable giving opportunities through salary sacrifice
• Calendar of social events, including monthly payday drinks, annual Christmas party, summer party and much more
• Personal development programmes built around you and your career goals, including access to personal skills workshops
• Ongoing technical training
• Peer recognition scheme, with rewards including restaurant and shopping vouchers or time off
• Monthly leadership breakfasts and lunches
• Access to a range of benefits from our sponsorship deals