International Growth – CRM, Loyalty & Incentives Manager

Tripadvisor; Greater London; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Competitive compensation packages

Flexible schedules

Donation matching

Tuition assistance

Lifestyle benefit

Travel perks

Employee assistance program

Health benefits

Generous referral scheme

Job summary

Tripadvisor seeks an International CRM Manager to oversee global brand messaging and enhance customer engagement across diverse markets. This hybrid role involves adapting CRM strategies for regional nuances and managing cross-channel campaigns.

The ideal candidate will have over 5 years of CRM experience, strong analytical skills, and familiarity with AI tools. Benefits include flexible schedules, competitive compensation, and various employee perks that promote a balanced work-life lifestyle.

Qualifications

• 5+ years of experience in CRM, lifecycle marketing, or cross-channel campaign management.
• Experience in managing CRM across at least two global regions.
• Strong analytical skills and ability to interpret test results.

Responsibilities

• Adapt global CRM strategies for regional nuances.
• Identify growth opportunities through data analysis.
• Perform audits of international competitors for CRM tactics.
• Utilize AI tools for localized content creation.

Skills

CRM management

Cross-channel campaign management

Data analysis

AI tools proficiency

Cross-cultural competency

Job description

International CRM Manager I Tripadvisor

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.

This role is the bridge between our global brand and local relevance. You will oversee the customer journey across diverse markets, ensuring our messaging resonates culturally while maintaining global consistency.

Job Location: Hybrid – This role is a hybrid position that requires 2 days per week in our London office.

Key Responsibilities

• Market Localization: Adapt global CRM strategies for regional nuances, managing the end-to-end execution of email, push, and SMS campaigns across international markets.
• Opportunity Mapping: Identify untapped growth levers in specific regions through deep‑dive data analysis and market research.
• Competitive Benchmarking: Perform quarterly audits of international competitors to ensure our CRM tactics remain ahead of local market trends.
• AI‑Driven Content: Utilize GenAI tools to scale localized content creation and perform sentiment analysis on regional feedback.

Required Skills

• Proven Track Record: 5+ years of experience in CRM, lifecycle marketing, or cross‑channel campaign management, ideally within a global or highly matrixed organization.
• Cross‑Cultural Literacy: Proven experience managing CRM in at least two distinct global regions (e.g., EMEA, APAC, LATAM).
• AI Proficiency: Ability to use AI for insight generation, prototyping new ideas, and accelerating output.
• Analytical Rigor: Strong analytical skills and the ability to interpret test results and form new hypotheses and learning agendas.

What We Offer

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote‑friendly approach to collaboration across a worldwide team, with the option to join on‑site as often as you’d like or as required by your team.
• Flexible schedule. Work‑life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.