Internal Campaigns and Brand Manager

Metropolitan Police; City of Westminster; On-site; GBP 26,000 - 31,000; Part time

Job summary

Metropolitan Police in London is seeking an experienced Internal Campaigns and Brand Manager (maternity cover) to lead internal campaigns and strengthen workforce communications. You will manage campaigns, guide brand stewardship, and work with HR, Finance, Strategy and supplier partners to deliver high-impact, ethical communications.

The role focuses on engaging staff, delivering clear messaging, and maintaining brand standards across a large public organisation, with a 21-hour week pattern and

Qualifications

• Strong experience in internal campaigns and brand with a focus on engagement and behaviour change.
• Proven ability to deliver innovative, insight-led campaigns to internal audiences in large organisations.
• Ability to use data and audience insight to identify target audiences, apply best practice and improve campaign effectiveness.
• Strong stakeholder management skills and ability to advise on communications to support business outcomes.
• Sound judgement handling complex, sensitive, high-profile issues.
• Ability to identify emerging issues, risks and opportunities and adapt communication activity.
• Experience in communications planning and campaign development using approaches like OASIS.
• Strong project management skills to manage priorities and deadlines.
• Excellent writing, storytelling and channel management skills.
• Ability to coordinate communications to ensure timely and consistent information.
• Proven track record of managing multiple campaigns and workstreams with attention to quality.
• Skilled in using audience insight and research to inform development and evaluate effectiveness.
• Ability to commission and manage agencies and suppliers.
• Collaborative approach across teams to support an inclusive culture.
• Proactive ownership, resilience and commitment to improvement.
• High ethical standards aligned to organisational values.

Responsibilities

• Develop and deliver behavior change campaigns aligned to priorities and audience insight.
• Manage day-to-day internal campaigns and brand activity within objectives and budgets.
• Deliver engaging communications using storytelling and creative approaches across channels.
• Champion audience insight to understand workforce needs and shape activity.
• Ensure campaigns are delivered on time, within budget, targeted effectively and evaluated.
• Build relationships across the organisation to improve reach and impact.
• Provide communications advice to senior leaders and support engagement with teams.
• Support high-quality internal communications service with consistent, accurate messaging.
• Support and protect the Met brand with governance and consistency.
• Manage paid and non-paid campaign activity with planning and value for money.
• Support agency and supplier relationships for high-quality delivery.
• Contribute to a positive, high-performing team culture through collaboration and knowledge sharing.
• Represent the team in cross-functional projects and broader campaigns.
• Support organisational change and alignment with Met London priorities.
• Be flexible to contribute to wider campaigns when required.

Skills

Internal campaigns

Brand management

Behavior change

Audience insight

Stakeholder management

Campaign planning

Project management

Storytelling

Channel management

Job description

Job Title: Internal Campaigns and Brand Manager (maternity cover)

Salary: The starting salary is £28,579, which includes allowances totalling £1,754.

The salary is broken down as £26,825 basic salary, which will increase annually until you reach the top of the scale. Plus, a location allowance of £1,171 and a non-pensionable allowance of £583.

Contract: Fixed Term 12 months

Work pattern:21 hours a week (3 days a week). You may be required to work some weekend shifts and out of hours with appropriate notice.

This role does not attract Shift Disturbance Allowance. If you are currently in a shift-working role, SDA should cease upon appointment to this job.

JOB PURPOSE

There is no greater mission than keeping London safe, and our people are how we achieve it.

The Met's Communication and Engagement function has undergone a major transformation, building a more innovative, focused and high-performing approach to how we communicate.

We are looking for an experienced and creative communications professional to help deliver high-quality internal campaigns and strengthen how we communicate with our workforce.

The Internal Campaigns and Brand Manager plays an important role in helping colleagues understand the Met's priorities, feel connected to our purpose and have the information they need to support delivery for London. This role exists to ensure our people understand where the organisation is heading, why it matters and the role they play in delivering for the public.

Through high-impact internal campaigns, this role will support engagement, productivity and culture, ensuring colleagues feel informed, supported and proud of the organisation they serve.

Alongside this, the role supports the stewardship of one of the UK's most recognisable public service brands. You will help embed brand standards and ensure the Met's identity is used consistently and credibly across the organisation to build trust, recognition and reputation.

This role requires an experienced and creative campaign manager who can deliver high-quality campaigns in a complex organisation, communicate difficult and sensitive issues clearly and confidently, and work effectively with a wide range of stakeholders and external suppliers.

Reporting to the Internal Campaigns and Brand Lead, you will work closely with HR, Finance, Strategy, Transformation and operational colleagues, as well as teams across Communication and Engagement functions, to maximise the impact of every communication.

KNOWLEDGE, SKILLS AND EXPERIENCE

• Strong experience in internal campaigns and brand, with a good understanding of how communication can drive engagement and behaviour change.
• Proven ability to deliver innovative, insight-led behavior change campaigns to internal audiences within large, complex organisations.
• Ability to use data and audience insight to identify target audiences, apply best practice and improve campaign effectiveness.
• Strong stakeholder management skills, with the ability to build effective relationships and provide professional communications advice that supports business outcomes.
• Sound judgement and credibility when managing complex, sensitive and high-profile communication issues.
• Ability to identify emerging issues, risks and opportunities and adapt communication activity accordingly.
• Demonstrable experience in communications planning and campaign development, including translating business challenges into effective communication plans using approaches such as OASIS.
• Strong project management skills, with the ability to manage competing priorities and deliver high-quality work to tight deadlines.
• Excellent writing, storytelling and channel management skills, with the ability to deliver communications through a range of channels and formats.
• Ability to plan and coordinate communications activity to ensure audiences receive clear, timely and consistent information.
• Proven track record of managing multiple campaigns and workstreams simultaneously while maintaining quality and attention to detail.
• Skilled in using audience insight and research to inform campaign development and evaluate effectiveness.
• Ability to commission and manage agencies, suppliers and creative partners to deliver high-quality outputs.
• Collaborative approach to working across teams, contributing to an inclusive and high-performing culture.
• An inquisitive and proactive approach, demonstrating ownership, resilience and a commitment to continuous improvement and innovation.
• High ethical and professional standards aligned to the values and principles set out in A New Met for London.

KEY RESULT AREAS

• Develop and deliver behavior change, engagement and culture campaigns aligned to organisational priorities and audience insight.
• Manage day-to-day internal campaigns and brand activity, ensuring work is aligned to agreed objectives, priorities and performance measures.
• Deliver engaging and impactful communications, using strong storytelling and creative approaches to connect colleagues to organisational priorities.
• Champion audience insight, maintaining a strong understanding of workforce needs and using evidence to shape communications activity.
• Ensure campaigns are delivered on time and within budget, are effectively targeted and include meaningful evaluation.
• Build strong relationships across the organisation to improve campaign reach, credibility and impact.
• Provide communications advice and support to senior leaders, helping them communicate effectively and engage with their teams.
• Support the delivery of a high-quality internal communications service, ensuring messages are consistent, accurate and audience-focused.
• Support and protect the Met brand, maintaining brand guidance, promoting best practice and ensuring appropriate governance and consistency.
• Manage paid and non-paid campaign activity, ensuring effective planning, scheduling, audience targeting and value for money.
• Support the management of agency and supplier relationships, ensuring high-quality delivery, compliance and effective use of budgets.
• Contribute to a positive and high-performing team culture through collaboration, coaching and sharing expertise.
• Represent the Internal Campaigns and Brand team in cross-functional projects, building productive relationships across Communication and Engagement and the wider organisation.
• Support organisational change activity, helping colleagues understand and engage with A New Met for London and Commissioner priorities.
• Flex to meet departmental priorities, contributing to wider campaigns and initiatives beyond the immediate portfolio when required.

COMPETENCY AND VALUES FRAMEWORK FOR POLICING

The Competency and Values Framework (CVF) aims to support all policing professionals, now and into the future. It sets out nationally recognised behaviours which provide a consistent foundation for a range of Met and national processes.

As part of the role, you are expected to demonstrate the behaviours set out in the national policing Competency and Values Framework at the levels shown below:

Level 2

• We are innovative and open-minded

Level 3

• We analyse critically
• We deliver support and inspire
• We are collaborative
• We take ownership
• We are emotionally aware

An overview and full details of the Competency and Values Framework can be downloaded from the Met Careers application pages.

Disability Confident Statement

The Met is committed to being an equitable (fair and impartial) and inclusive employer for disabled people, striving to have a diverse and representative workforce at all levels. We encourage applications from people from the widest possible range of backgrounds, cultures and experiences. We particularly welcome applications from people with disabilities and long-term conditions, ethnic minority groups and women.

As a Disability Confident Leader, the Met has committed to making disability equality part of our everyday practice. We ensure that people with disabilities and those with long term conditions have the opportunities to fulfil their potential and realise their aspirations.

The Met is committed to making reasonable adjustments to the recruitment process to ensure disabled applicants can perform at their best. If youneed any reasonable adjustments or changes to the application and recruitment process, we ask that you include this information within your application form. All matters will be treated in strict confidence.

Please note, if you are applying for a police officer role or to become a police community support officer (PCSO) or designated detention officer (DDO), there is a minimum requirement that you must pass a job-related fitness test (JRFT) at point of entry. This does not apply to police staff roles. Find out more about police fitness standards .

Read our full disability confidence statement.