Interim Senior Partner Marketing Manager

Go Fractional; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Pension

Health insurance

Parental support

Generous vacation

Employee Share Plan

Flexible remote work

Job summary

Planday is hiring a Senior Partner Marketing Manager on a fixed-term contract to lead partner-led growth across the UK and Europe. You will plan and run campaigns with integration partners and affiliates, turning the partner ecosystem into a measurable source of pipeline and revenue.

You will collaborate with Partnerships, Sales, Product and RevOps, deliver partner marketing programmes, and own measurement and ROI. Flexible remote work and a supportive environment for new parents are offered.

Qualifications

• 4+ years of B2B marketing experience.
• 2+ years in partner or ecosystem marketing within SaaS/tech.
• Proven track record running partner and affiliate programs.
• Ability to translate strategy into measurable campaigns.
• Strong collaboration with Sales, Product, Partnerships, and RevOps.
• Data-driven with strong communication skills.

Responsibilities

• Deliver the partner marketing plan aligned with regional GTM.
• Manage the partner programme from planning to measurement.
• Collaborate with Partnerships, Sales, Product and RevOps to tie activity to revenue.
• Develop integration partner and affiliate campaigns with webinars, content, and events.
• Track results and report on pipeline contribution and ROI.
• Identify gaps and risks and feed insights into strategy.

Skills

B2B marketing

Partner marketing

Ecosystem marketing

Campaign planning

Cross-functional collaboration

Data-driven decision making

Communication skills

Tools

Salesforce

SFMC

Affiliate software

Job description

Senior Partner Marketing Manager- (Fixed Contract)

About this role

We're looking for a driven Partner Marketing Manager to deliver Planday's partner led growth motion across the UK and Europe.

You’ll plan and run campaigns with integration partners and affiliates, turning our partner ecosystem into a measurable source of pipeline and revenue.

You’ll work closely with Partnerships, Sales, Product, and RevOps. You’ll own delivery of partner marketing programmes, working within the strategy and framework set by the Head of Partner Marketing.

Partner programme delivery

• Deliver the partner marketing plan for your partners, in line with regional GTM and growth objectives.
• Run the Planday partner programme day to day, from planning and activation to measurement and optimisation.
• Work with Partnerships, Sales, Product, and RevOps to keep partner activity tied to referral, pipeline and revenue goals.
• Identify gaps, risks, and ideas to improve the programme, and feed them back into the wider strategy.

Integration partner marketing

• Plan and run joint campaigns with integration partners, such as payroll, POS, accounting, and software partners.
• Deliver joint marketing activity, including webinars, content, case studies, and in market events, to generate awareness and qualified referrals.
• Report regularly on partner sourced and partner influenced pipeline, showing each partner’s contribution to revenue.

Affiliate growth and enablement

• Run and grow the marketing supported affiliate lead generation programme, so it delivers consistent, high quality leads.
• Deliver campaigns to recruit, engage, and activate affiliates, and give them the tools and content to succeed.
• Work with RevOps to make sure affiliate tracking, attribution, and reporting are accurate.
• Test new channels and creative approaches to improve affiliate performance and ROI.

Performance and optimisation

• Track campaign results and share insights to improve performance and partner collaboration.
• Trial new joint marketing formats and incentives to increase engagement and conversions.
• Report regularly on pipeline contribution, partner engagement, and ROI.

What you’ll bring with you

• Experience: 4+ years in B2B marketing, including 2+ years in partner or ecosystem marketing within SaaS or technology.
• Delivery: A track record of running joint marketing and affiliate programmes from brief to results.
• Planning: Ability to turn a clear strategy and business goals into campaign plans with measurable outcomes.
• Collaboration: Skilled at working with Sales, Product, Partnerships, and RevOps to get things done.
• Data: Confident using data to guide decisions, improve campaigns, and explain results.
• Communication: Excellent written and verbal skills, and comfortable presenting to partners and internal stakeholders.
• Tools: Familiarity with Salesforce, marketing automation platforms (SFMC), affiliate software, and analytics tools.
• Please note that this is a maternity leave cover, a fixed term contract for about 13 months.

At Planday, we offer you

• Benefits like pension, health insurance, inclusive support for new parents and generous vacation
• On top of your annual base salary, you are offered to be part of an Employee Share Plan
• Growth and progression opportunities – we want you to grow with us
• Flexible remote work
• Strong social culture with lots of team and company activities
• Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe
• Healthy work-life balance and autonomous approach to work. We trust in you and your abilities

Employment type: Full time