Interim Senior Brand Manager

Flora Food Group; City Of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading food company based in London is seeking an interim Brand Leader to drive strategy and performance for the Elmlea and ProActiv brands. The successful candidate will lead cross-functional teams, manage brand positioning, and utilize data for informed decision-making in a fast-paced environment. Strong experience with UK grocery customers is essential. This role offers the chance to make an immediate impact.

Qualifications

• Experience leading brand strategy and growth in a FMCG environment.
• Strong background in commercial engagements with UK grocery customers.
• Proficiency in using data to inform business decisions.

Responsibilities

• Lead brand strategy for Elmlea and ProActiv.
• Execute growth plans to accelerate brand performance.
• Deploy A&P investment strategy for short-term ROI.
• Set and track KPIs to optimize brand performance.
• Establish relationships across key functional areas.
• Coach direct report and inspire a high-performance culture.

Skills

Project management

Commercial acumen

Data analysis

Collaboration

Leadership

Agility

Job description

Reporting to the UK & Ireland Head of Marketing, you'll lead a small, agile team and collaborate cross-functionally with key stakeholders in Sales, RGM, Category, Innovation and R&D. This interim role demands a self-starter with strong ownership and the ability to make an immediate impact in a fast-moving, performance-driven environment.

Key responsibilities include:

Brand Strategy & Growth

• Lead the UKI brand strategy and positioning for Elmlea and ProActiv, ensuring fast alignment with global direction.
• Execute sharp, insight-led growth plans across the 6Ps to accelerate brand performance during the interim period.
• Deliver compelling commercial sell-in stories and joint business plans with key UK grocery customers (Tesco, Asda, Sainsbury's, Morrisons).

Performance, Budget & Activation

• Deploy a focused A&P investment strategy across media, digital, shopper and loyalty to maximise short-term ROI.
• Set and track clear KPIs, proactively managing levers to optimise brand performance within the contract period.
• Use data and scorecards to drive decision-making and ensure visibility across teams.

Cross-functional Collaboration

• Quickly establish strong relationships across key functions: Category, RGM, Sales, Innovation and R&D.
• Align brand and commercial activity to ensure seamless execution and value creation in-market.

People Leadership

• Coach and support your direct report with clarity, feedback and a focus on delivery.
• Embed a high-performance culture, inspiring accountability and pace during this interim assignment.

We're looking for a commercially sharp, insight-led brand leader who thrives in interim roles - bringing clarity, pace and proven experience to deliver immediate results.

Requirements

• Delivery-Focused: Able to hit the ground running and manage projects from strategy through to execution within a limited timeframe.
• Commercial Acumen: Strong experience working with UK grocery customers and cross-functional teams including Sales and RGM.
• Data-Led: Confident using insight and real-time data to steer decisions and demonstrate value.
• Collaborative Operator: Quickly builds credibility across internal and external stakeholders.
• Hands-On Leader: Empowers and motivates teams while remaining close to execution.
• Agile Mindset: Resilient, adaptable and outcome-oriented in a dynamic environment.

Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge.