Interim Press Officer a the BookTrust

Ellwood Atfield; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading organization in children's reading is seeking an Interim Press Officer to enhance media visibility and outreach. This role involves strategizing media communication, generating engaging content, and managing relationships with key media stakeholders. The successful applicant will bring significant journalistic experience and strong creativity to develop media opportunities and campaigns.

Qualifications

• Significant experience as a journalist or press officer is required.
• Experience managing media campaigns for various outlets is crucial.

Responsibilities

• Support the Head of Communications in delivering media strategy.
• Generate targeted stories, manage media relationships, and respond to inquiries.
• Draft press releases and maintain media contacts database.

Skills

Creative ability for story idea generation

Ability to respond to the news agenda

Social media communication

Written communication skills

Verbal communication skills

Relationship management

Journalism experience

Media campaign management

Tools

Word

Excel

Job description

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Interim Press Officer at the BookTrust, London

Client: Ellwood Atfield

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 1c0b2af0f099

Job Views: 52

Posted: 24.06.2025

Expiry Date: 08.08.2025

Job Description:

The position

To create a buzz around BookTrust in the media, positioning us as the go-to organisation for anything involving children’s reading. Alongside, delivering high quality media coverage that delivers BookTrust’s key messages, and builds our profile in the most positive way possible.

Main Responsibilities include:

• Support the Head of Communications & Campaigns in creating and delivering BookTrust’s media strategy
• Develop, deliver, and evaluate media plans for campaigns, parent-facing programmes, and prizes
• Generate targeted stories and hooks
• Build expertise in media, including publications and journalists
• Create creative hooks and campaign ideas for high-quality coverage
• Review media for relevant conversations and opportunities
• Draft comments, opinion pieces, and letters as appropriate
• Gain in-depth knowledge of consumer and parenting media
• Pitch stories and ideas to media outlets
• Understand and communicate BookTrust’s messages, research, and campaigns
• Collaborate with campaigns, digital, and marketing teams
• Create compelling copy for newsletters and other materials
• Manage celebrity ambassadors and media relationships
• Maintain relationships with media contacts and partners
• Respond to media inquiries promptly
• Arrange interviews and brief spokespeople
• Draft press releases, letters, and articles
• Source stories and write copy for various platforms
• Research and share relevant news with staff
• Keep staff informed of press activities
• Monitor media coverage and produce reports
• Maintain a media contacts database
• Attend events to brief media and spokespeople
• Act as a BookTrust ambassador to the media

Required skills and experience:

• Strong creative ability for story idea generation
• Ability to respond to the news agenda and create profile opportunities
• Proficiency in social media communication
• IT skills including Word and Excel
• Excellent written and verbal communication skills
• Relationship management skills
• Significant experience as a journalist or press officer
• Experience managing media campaigns for various outlets