Interim Head of CRM: Hybrid Growth & Retention Leader

Consumer Additions and Consumer Exec; Greater London; Hybrid; GBP 110,000 - 130,000; Full time

Job summary

Consumer Additions and Consumer Exec seeks an Interim Head of CRM for a fast-growing consumer subscription business. You will own the CRM and retention strategy across onboarding, engagement, churn prevention, winback and reactivation, leading a team of four.

You will work closely with Product, Data, Analytics and Finance to drive predictable growth and base management, with a data-led, commercially focused mindset.

Qualifications

• Must have proven CRM strategy experience in a subscription or consumer business.
• Demonstrated ability to drive churn reduction and retention at scale.
• Experience leading and growing a CRM/retention function.

Responsibilities

• Own the CRM and retention strategy across the full post-signup lifecycle.
• Act as the senior CRM authority on customer behaviour and retention opportunities.
• Set priorities and ensure initiatives have measurable outcomes.
• Lead and develop a 4-person CRM team.
• Develop segmentation and personalisation strategies across audiences and channels.
• Design and run lifecycle programmes across email, push and in-app with test-and-learn frameworks.
• Partner with Product on retention experiences and journeys.
• Collaborate with Finance, Data Science, Analytics and Product to evaluate investments and incrementality.
• Represent CRM in senior forums to drive action.

Skills

CRM strategy

Churn drivers

Retention

Team leadership

SQL

Braze

Lifecycle marketing

Cross-functional

Data-driven

Job description

Consumer Additions and Consumer Exec seeks an Interim Head of CRM for a fast-growing consumer subscription business. You will own the CRM and retention strategy across onboarding, engagement, churn prevention, winback and reactivation, leading a team of four.

You will work closely with Product, Data, Analytics and Finance to drive predictable growth and base management, with a data-led, commercially focused mindset.