Interim Head of CRM

Michael Page (UK); London; On-site; GBP 200,000 +; Full time

Job summary

A leading hospitality brand in London seeks a CRM & Loyalty Manager for a 3-month interim role. The successful candidate will drive CRM strategy, manage loyalty programs, and lead a small team. This position offers an opportunity to work closely with multiple teams to align CRM initiatives with broader business goals.

Benefits

Opportunity to join a leading hospitality brand

Qualifications

• Demonstrable experience in CRM & Loyalty, ideally in hospitality.
• Proven experience of leading and scaling CRM & loyalty programmes.

Responsibilities

• Support strategic development of CRM strategy focused on membership growth.
• Oversee execution of loyalty program including rewards and incentives.
• Manage agency partners and contracts related to CRM & Loyalty.

Skills

CRM

Loyalty

Team Management

Tools

Bloomreach

Job description

• 3 month interim role
• Immediate start

About Our Client

Leading hospitality brand in the UK, with HQ in London

Job Description

• You will support the strategic development of the CRM strategy, with a focus on membership growth, engagement and improving marketing ROI
• Oversee the execution of the loyalty program including points systems, rewards and incentives
• Manage all agency partners and contracts relating to CRM & Loyalty
• Reporting of KPIs to measure the effectiveness of loyalty & CRM initiatives
• Define the CRM and loyalty roadmap
• Collaborate with multiple teams across the business to ensure that the CRM strategy is aligned with broader business objectives
• Lead a team of 2

The Successful Applicant

• 
  
  Demonstrable experience in CRM & Loyalty, ideally in a consumer focused business (hospitality would be ideal)
• 
  
  
  
  Proven experience of leading, developing and scaling CRM & loyalty programmes
• 
  
  Knowledge and experience of Bloomreach would be preferable
• 
  
  Previous team management experience

What's on Offer

3 month interim contract

3 days a week in London

Opportunity to join a leading hospitality brand

£300 - £330 a day PAYE