Interim eCommerce Director - UK & Ireland

L'OCCITANE Group (B Corp); London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the beauty sector seeks a Digital leader to oversee Ecommerce strategy and performance marketing in London. This role involves setting sales targets, enhancing user experience, and managing budgets, while promoting a culture of inclusivity and sustainability.

Benefits

Discretionary Company Bonus scheme

Contribution Pension Scheme

Above statutory holiday allowance

Flexible Bank Holidays

Enhanced Maternity and Paternity leave

Hybrid working (3 days in the office)

Work from Anywhere Policy

Volunteering day

Birthday half-day leave

Discount Scheme

Qualifications

• Proven experience in Budget Planning, Trading, Merchandising, Performance Marketing, and Online Distribution.
• Strong analytical skills to identify opportunities and insights.

Responsibilities

• Set and achieve fiscal net sales and profit targets for the Ecommerce channels.
• Enhance the user experience, technology, and site optimization of Brand.com.
• Manage performance marketing agencies and oversee P&L for Web operations.

Skills

Relationship Management

Analytical Skills

Effective Communication

Creative Mindset

Job description

Application Deadline: 30 May 2025

Department: Digital

Location: Head Office, London

Description

We have implemented an anonymous job application process, ensuring personal information such as name, gender, age, and ethnicity is not disclosed during the initial application stages.

As part of the UK&I leadership team, you will lead by example and drive action on our triple bottom line: People, Planet, and Profit.

This role oversees the annual Fiscal and 3-Year strategy implementation across Online channels (own brand Web and E-Retailers), aiming to achieve net sales, market share, profit, customer experience, distribution network optimization, and investment alignment with the brand strategy. You will also lead and manage the Performance Marketing & Customer Care team in UK & Ireland.

What Will You Do?

• Set and achieve fiscal net sales and profit targets for the Ecommerce channels.
• Define the UK&I Ecommerce channel plan to support growth, brand equity, and market positioning, including categorization and distribution investments.
• Manage budgets, propose sales and profit targets during reviews, and oversee OPEX for Web operations, marketing, advertising, and compensation.
• Develop 3YP strategies to enhance brand equity and growth, focusing on priority partners and rationalization where needed.
• Accelerate the Brand.com website to meet KPIs for recruitment, retention, sales, traffic, conversion, and ATV.
• Enhance the user experience, technology, and site optimization of Brand.com as a flagship platform.
• Leverage performance marketing channels such as Search, Affiliates, and Social Commerce.
• Manage online promotional calendars to drive traffic and conversions, aligning with omnichannel strategies and budget targets.
• Oversee P&L, analytics, and reporting for Web and partners.
• Strengthen relationships with key partners like Sephora and Amazon for growth and marketing.
• Ensure best-in-class Customer Care, utilizing insights for continuous improvement.
• Collaborate with Marketing to achieve omnichannel engagement, ROAS, and investment alignment.
• Align inventory demand with sales forecasts, focusing on accuracy and sustainability.
• Partner with regional and international teams on site optimization, technology, and innovation.
• Stay informed about market trends, competitors, and online industry developments.
• Manage performance marketing agencies, including contracts.

Leadership Responsibilities

• Support and exemplify a unified team culture across departments and markets.
• Lead with a clear vision, fostering continuous improvement and a feedback-driven culture.
• Drive growth mindset, change management, and capability building.
• Uphold L’Occitane values: empowerment, inclusivity, respect, approachability, collaboration, simplicity, authenticity.
• Champion Diversity and Inclusion in all aspects of business and culture.
• Lead Sustainability KPIs for online and customer care, promoting sustainable purchasing and supplier practices.
• Set SMART objectives and create a positive, high-performing work environment.
• Conduct regular performance evaluations and development reviews.

The Perfect Candidate:

• Excellent relationship management skills with stakeholders across regions, retail, and agencies.
• Proven experience in Budget Planning, Trading, Merchandising, Performance Marketing, and Online Distribution.
• Inspirational, inclusive leadership style.
• Strong analytical skills to identify opportunities and insights.
• Effective communicator and presenter at all levels, including international conferences and meetings.
• Creative and commercial mindset.

What We Offer You!

• Discretionary Company Bonus scheme
• Contribution Pension Scheme
• Above statutory holiday allowance
• Flexible Bank Holidays
• Enhanced Maternity (20 weeks full pay) and Paternity leave (12 weeks full pay) after 1 year
• Hybrid working (3 days in the office)
• Work from Anywhere Policy (up to 4 weeks/year)
• Volunteering day
• Birthday half-day leave
• Leave for Newlyweds
• Discount Scheme
• Product allocation
• Company benefits platform
• Cycle to Work Scheme
• Travel Loan
• Health & Wellbeing plan
• Long service awards