Interim Campaign Manager

Gofractional; Upper Heyford; On-site; GBP 50,000 - 68,000; Part time

Benefits offered by this job

Pension scheme with salary sacrifice

Life assurance (death in service)

33 days holiday including B holidays

Childcare support via salary sacrifice

Employee Assistance Programme (EAP)

Free GP service

Job summary

Gofractional is seeking an experienced Interim Campaign Manager to join our marketing team in Upper Heyford, Oxfordshire. This hands-on role focuses on delivering campaigns to support 2026/2027 commercial plans, driving customer acquisition, conversion, occupancy and revenue.

You’ll own campaigns end-to-end, work with commercial and operations teams, and move quickly to deliver impact during a period of marketing transition. Hybrid work with an on-site base at Upper Heyford is offered.

Qualifications

• Strong experience delivering multi-channel marketing campaigns.
• Hands-on experience across digital marketing, paid media and CRM.
• Strong campaign and project management skills.
• Ability to personally execute activity rather than relying on agencies.
• Strong commercial awareness and an understanding of how marketing activity translates into revenue.
• Confidence working with performance data and making decisions quickly.
• Excellent organisational skills and attention to detail.
• Ability to manage multiple priorities in a fast-moving environment.
• Strong written and verbal communication skills.
• Experience working with agencies and creative partners where external support adds value.

Responsibilities

• Immediate Commercial Delivery: understand revenue, occupancy and customer acquisition priorities; support 2027 commercial plan; maintain momentum during transition to new Head of Marketing; ensure alignment with wider priorities.
• Campaign Execution: plan and deliver integrated campaigns across paid, owned and earned channels; build campaign plans, timelines, budgets and success measures; manage assets and approvals; coordinate stakeholders and partners; personally execute activities when needed.
• Customer Acquisition: run campaigns to attract participants, optimise paid media, deliver leads and conversions, test new channels and messages.
• Performance & Optimisation: monitor performance, analyse results, use data to adjust spend and targeting, produce concise reports, run post-campaign reviews.
• Project Management: manage multiple campaigns, maintain calendar, coordinate teams and partners, meet deadlines.
• Customer Insight: understand customer behaviour and use insights to improve targeting and messaging.

Skills

Multi-channel campaigns

Digital marketing

CRM experience

Campaign management

Performance data

Agency collaboration

Communication skills

Organisational skills

Tools

Google Analytics

Meta Ads

Google Ads

CRM platforms

Marketing automation

Monday

Asana

ClickUp

Job description

Job Title: Interim Campaign Manager

Location: Upper Heyford, Oxfordshire

Contract: Fixed-Term / Interim

Role Summary

We're looking for an experienced, hands‑on Interim Campaign Manager who can join quickly and make an immediate impact within our marketing team.

This is a delivery‑focused role, with an immediate priority of supporting the remainder of our 2026 commercial activity and preparation for our 2027 commercial plan. You'll work closely with our commercial and operational teams to deliver campaigns that support customer acquisition, conversion, occupancy and revenue.

We need someone who can get up to speed quickly, take ownership and personally deliver campaigns rather than simply coordinate others. You'll be comfortable working at pace, managing multiple priorities and making decisions based on performance data and commercial priorities.

You'll also play an important role in maintaining momentum and continuity through a period of transition within the marketing team.

Key Responsibilities

Immediate Commercial Delivery

• Work closely with commercial and operational teams to understand revenue, occupancy and customer acquisition priorities.
• Support delivery of the 2027 commercial plan, including start‑of‑sale, launch and customer acquisition activity.
• Maintain momentum and continuity through the transition to a new Head of Marketing.
• Ensure marketing activity remains aligned with wider commercial priorities.

Campaign Execution

• Plan and deliver integrated marketing campaigns across paid, owned and earned channels.
• Build clear campaign plans, timelines, budgets and measures of success.
• Manage campaign assets, creative approvals and production schedules.
• Coordinate internal stakeholders and external partners to ensure campaigns launch on time.
• Personally execute campaign activity where required rather than relying entirely on agencies.

Customer Acquisition

• Execute campaigns designed to attract new participants and increase conversion.
• Manage and optimise paid media activity directly and alongside agency partners where appropriate.
• Optimise campaigns against CPA, conversion, occupancy and revenue targets.
• Deliver lead‑generation and conversion activity.
• Test new channels, offers, audiences and messaging.
• Act quickly on underperformance and changing commercial priorities.

Performance & Optimisation

• Monitor campaign and commercial performance regularly.
• Analyse results and identify practical opportunities to improve performance.
• Use data to make rapid decisions around spend, targeting, messaging and activity.
• Produce concise performance reporting with clear actions and recommendations.
• Run post‑campaign reviews and apply learnings to future activity.
• Build a culture of continuous testing and improvement.

Project Management

• Keep multiple campaigns and priorities moving simultaneously.
• Maintain a clear campaign calendar, owners, dependencies and deadlines.
• Coordinate internal teams, agencies and creative partners.
• Ensure stakeholders remain informed and deadlines are consistently met.

Customer Insight

• Develop an understanding of customer behaviour, motivations and barriers to purchase.
• Use customer insight to improve targeting, messaging and campaign effectiveness.
• Support customer segmentation and research activity where relevant.
• Turn insight into practical changes to campaigns and customer communications.

Qualifications and Experience

We care more about capability, pace and delivery than a specific number of years' experience.

You'll ideally have:

• Strong experience delivering multi‑channel marketing campaigns.
• Demonstrable hands‑on experience across digital marketing, paid media and CRM.
• Strong campaign and project management skills.
• The ability to personally execute activity rather than relying entirely on agencies.
• Strong commercial awareness and an understanding of how marketing activity translates into revenue.
• Confidence working with performance data and making decisions quickly.
• Excellent organisational skills and attention to detail.
• The ability to manage multiple priorities in a fast‑moving environment.
• Strong written and verbal communication skills.
• Experience working with agencies and creative partners where external support adds value.

You'll thrive if you are:

• Exceptionally organised
• Naturally proactive
• Curious and data‑driven
• Commercially minded
• Creative but disciplined
• Calm under pressure
• Collaborative
• Passionate about delivering great customer experiences
• Someone who takes ownership and gets things done

Ideally, you'll have experience using some of the following:

• Google Analytics
• Meta Ads
• Google Ads
• CRM platforms
• Marketing automation
• Project management tools such as Monday, Asana, ClickUp or similar
• Excel / Google Sheets
• Reporting dashboards

What You'll Bring

We're looking for someone who combines:

• The organisation of a project manager
• The creativity of a marketer
• The curiosity of an analyst
• The pace of a start‑up operator
• The commercial mindset of a growth business

Most importantly, you'll bring a hands‑on approach, commercial focus and the ability to get things done quickly. This is an opportunity for someone who enjoys being close to the work, taking ownership and seeing the direct impact of its campaigns.

Benefits (available after successful probation)

• Pension scheme with salary sacrifice option
• Life assurance (death in service)
• 33 days holiday including bank holidays (pro rata)
• Childcare support via salary sacrifice
• Employee Assistance Programme (EAP)
• Free GP service

Work Arrangement: Hybrid (Upper Heyford, Oxfordshire office)