Integrated Marketing Manager

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We’re looking for an ambitious and driven Integrated Marketing Manager ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company. You’ll have a proven track record in developing and executing multi-channel B2B marketing campaigns by coordinating with key stakeholders across product, sales, and sales enablement to meet revenue goals. You’ll exhibit a deep understanding of markets and customers to lead go-to-market strategy for successful product launches.

The Integrated Marketing Manager will drive the international marketing strategy and execution for the Extreme Events Solutions business, in full alignment with the global Extreme Events Solutions marketing team. You’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects. You will apply your talent in communicating the value of Extreme Events solutions to international audiences and enjoy collaborating and building relationships with colleagues and clients.

Responsibilities

• Market & Competitive Intelligence – Leverage market trends, customer behaviors, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
• Customer Journey – In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes.
• Marketing Strategy – Lead/ participate in defining the market opportunity for a business area through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models.
• Campaign Development - Spearhead the planning and execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
• Messaging & Positioning – With minimal guidance and demonstrating a solid understanding of the product/solution, draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes.
• Sales Enablement – Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
• Thought Leader – Understand the "big picture," taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.

Qualifications

• BA in marketing, communications, or related field
• 7+ years of integrated, product or channel marketing experience
• Demonstrated success with developing marketing strategy and executing across cross-functionally across multiple marketing teams.
• Proven understanding of the insurance industry is a plus.
• Proven track record of leveraging customer, market and competitive to inform marketing and product strategy decisions.
• Successful track-record of collaborating with Product Management and Sales across multiple seniority levels to deliver on key business objectives.