Integrated Marketing Manager

Robert Walters UK; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A high-growth consumer fintech brand seeks a campaign marketing lead to guide through-the-line campaigns from insight to execution. The ideal candidate will have significant B2C marketing experience, agency management skills, and a proactive mindset to thrive in a dynamic environment. This role offers a chance to shape consumer trust during pivotal market changes.

Benefits

Fantastic culture

Opportunity for permanent conversion

Qualifications

• At least 75% B2C experience in marketing.
• Direct management of agencies with strong briefing skills.
• Experience delivering ATL campaigns including OOH, Radio, and Social.

Responsibilities

• Own and deliver through-the-line consumer campaigns.
• Work with media and creative agency partners to shape campaign strategy.
• Partner cross-functionally to align campaign delivery within regulations.

Skills

B2C experience

Agency management

Campaign execution

Proactivity

Creative thinking

Job description

We’re partnering with a high-growth consumer fintech brand backed by a major global tech group. The business is building one of the UK’s most trusted alternatives in the financial services space — and as they prepare for regulatory change and continued growth, they’re seeking a hands-on campaign marketing lead to join their UK marketing team.

What you'll be doing:

Own and deliver through-the-line consumer campaigns — from insight and concept to go-live and reporting

Work directly with media and creative agency partners to shape and evolve campaign strategy and execution

Brief and collaborate with the brand’s internal creative studio, ensuring routes are aligned to brand tone and data-driven insight

Pull and interpret marketing analytics and brand tracking to influence messaging, segmentation and media mix

Partner cross-functionally with legal, data, product and comms teams to align campaign delivery within a regulated framework

Stay agile — jump on reactive media opportunities and drive creative ideas to execution

We’re looking for someone who:

Has at least 75% B2C experience across their marketing career — particularly within brand-led, consumer-first environments

Has managed agencies directly, knows how to write tight briefs, and can give clear, constructive feedback

Has experience delivering ATL campaigns — including OOH, Radio, Social and Broadcast

Is comfortable working in flat structures and smaller teams — you won’t be handed a perfect brief; you’ll be expected to help shape it

Is naturally proactive — someone who can hustle, influence and make things happen, not just wait for direction

Bonus if you have:

A POV on AI in marketing or have helped bring innovation to brand channels

Experience in regulated categories (e.g. fintech, FS, energy, healthcare)

A track record of delivering campaigns that culturally resonate with Millennial and Gen Z audiences

You’ll be joining a high-performing marketing function at a transformative moment, with the opportunity to shape consumer perception and campaign delivery in a market where brand trust is paramount.

If you’re a consumer marketer who’s driven, collaborative and thrives in dynamic environments — we’d love to hear from you.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates

About the job

Contract Type: Temporary Interim Management

Specialism: Marketing

Focus: Content marketing

Salary: £450 - £550 per day + fantastic culture, likely permanent conversion

Workplace Type: Hybrid

Experience Level: Mid Management

Location: City of London

Contract Type: Temporary Interim Management

Specialism: Marketing

Focus: Content marketing

Industry: Marketing

Salary: £450 - £550 per day + fantastic culture, likely permanent conversion

Workplace Type: Hybrid

Experience Level: Mid Management

Location: City of London

CONTRACTOR

Job Reference: 2KDX3A-1E2770EC

Date posted: 3 June 2025

Consultant: Stefan Spaulding

london marketing/content-marketing 2025-06-03 2025-07-03 marketing City of London London GB GBP 450 550 550 DAY Robert Walters https://www.robertwalters.co.uk https://www.robertwalters.co.uk/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true