Integrated Marketing Lead

Buscojobs; Greater London; On-site; USD 125,000 - 145,000; Full time

Job summary

An established industry player is seeking a dynamic Integrated Marketing Lead to spearhead multi-channel marketing initiatives. This role is pivotal in driving audience-focused and insight-driven campaigns that align with strategic priorities. You will lead a talented team, ensuring seamless collaboration across various programs while fostering a high-performing culture. With a focus on data-driven outcomes, you will monitor performance and optimize campaigns for continual improvement. Join a values-driven organization committed to making a meaningful impact in the community and enjoy the freedom to lead purpose-driven marketing at a national scale.

Qualifications

• 7–10+ years of marketing experience, including leadership roles.
• Expertise in managing integrated marketing campaigns across various channels.

Responsibilities

• Lead strategy and execution of integrated marketing strategies.
• Manage a team of five marketing professionals and oversee campaign delivery.

Skills

Integrated Marketing Strategy

Campaign Management

Team Leadership

Stakeholder Management

Data Analysis

Project Management

Communication Skills

Education

Tertiary qualifications in marketing

Tools

Analytics Tools

Job description

125,000 – $145,000 per year + super + salary pkg

Are you a marketing leader who loves turning strategy and execution across both campaigns and broader marketing initiatives? Ready to lead a national portfolio and a talented team with purpose at its core?

At Diabetes Australia, we’re seeking an Integrated Marketing Lead to drive the delivery of multi-channel marketing programs and activity. This role is key to ensuring our campaign and non-campaign marketing efforts are audience-focused, insight-driven, and strategically aligned across programs such as NDSS, My Health for Life, KeepSight, and more.

Key Responsibilities :

• Lead marketing strategy, planning and execution of integrated marketing strategies, including national campaigns, program communications, journey-based marketing, and segmentation-driven initiatives.
• Oversee the annual marketing and campaign calendar with Diabetes Australia’s strategic priorities.
• Manage and develop a team of five Integrated Marketing professionals, fostering a high-performing, collaborative and insights-led culture.
• Manage cross-functional collaboration with internal programs, digital teams, and content teams to ensure seamless planning and rollout.
• Act as a senior liaison for key programs including NDSS, My Health for Life, KeepSight, Fundraising, and more — ensuring stakeholder alignment and campaign prioritisation.
• Lead performance monitoring, reporting, and campaign evaluation with a strong focus on continual improvement and data-led optimisation.
• Embed repeatable frameworks and marketing best practices across campaign delivery to scale capacity and reduce duplication.

Who We’re Looking For :

• A marketing leader with 7–10+ years' experience, including 3–5 years in campaign or program leadership roles.
• Proven expertise managing integrated marketing campaigns across paid, earned, owned, and shared media channels.
• Strong people leadership skills — you know how to build, mentor, and inspire high-performing teams.
• Confident working with senior stakeholders and cross-functional teams in complex environments.
• Excellent communication, briefing, prioritisation, and project management skills.
• Data-driven and outcome-focused — you use insights and reporting to continually refine and elevate campaign performance.
• Tertiary qualifications in marketing, communications, or a related field.

Bonus Points If You Also Have :

• Experience leading large-scale campaigns within health, NFP, education, or corporate sectors.
• Proficiency using analytics tools to track, report, and evaluate campaign effectiveness.

You’ll be part of a trusted, values-driven organisation that’s committed to improving lives and reducing the impact of diabetes across Australia. You’ll have the freedom to make an impact, lead a strong team, and deliver work that truly matters.

Ready to lead purpose-driven marketing at a national scale? We'd love to hear from you.

At Diabetes Australia, we value diversity and inclusion. We encourage applicants from all backgrounds, including those living with disability, returning to the workforce, or from underrepresented communities. Let’s make a difference together.

Please note : a National Police Check will be required for this role. Thank you.