Integrated Digital Planning Manager

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking an Integrated Performance Planning Manager to enhance their performance capabilities. This role involves developing innovative performance media strategies across channels, including Paid Social and Programmatic. You will collaborate with diverse teams to create comprehensive digital media plans and ensure optimal technology development. This position offers a unique opportunity to contribute to an AI-driven performance practice while fostering a supportive and inclusive work environment. If you are passionate about digital marketing and eager to make a significant impact, this role is perfect for you.

Qualifications

• Experience in creating digital media plans across various channels.
• Strong client servicing and communication skills.

Responsibilities

• Develop performance media plans and strategies across client portfolios.
• Communicate campaign plans clearly to clients at all stages.
• Deliver post-campaign analyses with actionable insights.

Skills

Digital Media Planning

Client Servicing

Communication Skills

Leadership

Organizational Skills

Education

Certification in Digital Marketing

Bachelor's Degree in Marketing or Related Field

Tools

AI Audience-First Planning Tools

Performance Analytics Tools

Job description

Integrated Digital Planning Manager, London

Client: mSix & Partners

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: 31893cf28f38

Job Views: 14

Posted: 29.04.2025

Expiry Date: 13.06.2025

Job Description

Role: Integrated Performance Planning Manager

Reporting to: Integrated Performance Planning Director

Who Are We?

T&P is one of the world’s leading full-service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it combines content and distribution into a holistic marketing solution. Backed by WPP and GroupM, with 45 offices across four continents and over $1.2 billion in billings globally, we focus on harnessing AI to deliver enhanced outcomes for clients.

We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience, and technology specialists, optimizing for business outcomes across channels with the latest AI innovations. We aim to be the most innovative, AI-driven Performance Practice in the industry.

Our people are our strength. We strive to build strong communities, provide growth opportunities, and empower our team to make a difference. We challenge and champion each other and our clients to be the best we can be.

The Role

As the agency expands its performance capabilities, the Integrated Performance Planning Manager will develop performance media plans and strategies across client portfolios, including Paid Social, Programmatic, Paid Search, and Retail Media. The role requires understanding each channel’s position in the conversion funnel and creating strategies to surpass client objectives.

The manager will support in creating comprehensive digital media plans, communicate these plans effectively for client sign-off, and engage with stakeholders across various teams and partners to ensure optimal technology and channel development. Collaboration with the Performance Director and Activation teams will be key, especially in championing an AI audience-first planning approach.

This role offers an excellent opportunity to broaden channel-specific planning skills and contribute to building an industry-leading, AI-driven performance practice.

Key Responsibilities

• Ensure all client information is collected to build best-in-class performance media plans.
• Liaise with Activation teams to extract data and insights for AI audience-first planning across platforms.
• Deliver cross-channel media plans aligned with client objectives.
• Develop and advance client and channel maturity frameworks.
• Create incremental test & learn frameworks with clear timelines and outcomes.
• Communicate campaign plans clearly to clients at all stages.
• Implement and maintain workflow tools and processes.
• Deliver post-campaign analyses with actionable insights.
• Utilize proprietary and third-party tools effectively, understanding their strengths and limitations.
• Build relationships with media and technology partners for product development and account growth.
• Use benchmarks for planning and reporting.
• Manage workloads of planning executives.
• Share great work within the team and support award submissions.
• Ensure financial accuracy in planning and buying processes.

Skills and Experience

• Experience in creating digital media plans across channels, with willingness to learn new platforms.
• Certifications across activation platforms are preferred.
• Strong client servicing experience.
• Excellent communication and storytelling skills.
• Ability to manage workload and delegate effectively.
• Supportive team-oriented attitude.
• Energetic, pioneering, and honest leadership.
• Strong organizational skills and attention to detail.
• Performance mindset and curiosity to embrace change.

T&P values diversity, inclusivity, and equal opportunity, aiming to build a team that reflects various backgrounds and perspectives to create brilliant work together.