Integrated Campaign Specialist

Flexera; Bracknell; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading company in software development seeks an Integrated Campaign Specialist to join their Growth and Customer Experience teams. This entry-level role involves executing multi-channel marketing campaigns and providing strategic guidance to marketing partners. The ideal candidate will be detail-oriented, possess strong communication skills, and have a college degree in marketing or related experience. Join a dynamic team focused on achieving growth KPIs and delivering exceptional customer service.

Qualifications

• Proficiency in Microsoft 365 and Eloqua/Marketing Automation experience preferred.
• Strong communication, organizational, and presentation skills required.

Responsibilities

• Support development and execution of multi-channel marketing campaigns.
• Manage email marketing and automation execution.
• Design multi-channel automated campaigns and touch point strategies.

Skills

Communication

Organizational

Critical Thinking

Attention to Detail

Education

College Degree in Marketing

Tools

Microsoft 365

Eloqua

Job description

Integrated Campaign Specialist

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The Integrated Campaign Specialist (ICS) will support the Growth and Customer Experience teams in developing and executing best-in-class multi-channel, integrated marketing campaigns. As a member of the Global Digital and Operations Center of Excellence (COE), this individual will provide tactical support for developing and executing integrated multi-channel marketing campaigns, including email marketing, content syndication, webinar/event execution, and chat workflows. The ICS must also offer strategic, consultative guidance to marketing partners on best practices, optimization, as well as the tools and technology available to support and achieve campaign and business objectives.

The Integrated Campaign Specialist must be detail-oriented, capable of managing multiple projects, a strong communicator, a team player, and adaptable to new technology and processes.

Success in this role will be measured based on:

• Growth KPIs for the business, such as pipeline and revenue realization
• Internal customer service KPIs, such as SLAs and stakeholder feedback
• The ability to support world-class marketing program execution at scale

What You Will Be Doing:

• Email Marketing & Automation Execution, Best Practices, and KPIs
• Designing Multi-Channel Automated Campaigns and Touch Point Strategies
• Project Management & Process Documentation

To Be Successful in This Role, You Will Have:

• A college degree or related experience in Marketing
• Proficiency in Microsoft 365
• Eloqua / Marketing Automation experience (preferred)
• Certification required after starting
• Strong communication, organizational, and presentation skills
• Critical thinking skills with the ability to analyze complex campaign workflows and segmentation
• High attention to detail
• Integrity, honesty, empathy, and a leadership standard in team interactions

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development