Instructional Designer

Arrive; Greater London; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

Arrive is seeking an instructional designer to join the Sales Enablement team, building scalable learning experiences to accelerate seller ramp and drive revenue across BUs.

You will partner with sales leaders, SMEs, and cross-functional stakeholders to translate product features and market positioning into field-ready content. The role emphasizes adult learning principles and data-driven improvement.

Qualifications

• 3–5+ years of instructional design in sales enablement or B2B SaaS.
• Experience designing curriculum for commercial roles.
• Proficiency with eLearning authoring tools.
• Experience with LMS and content management tools.
• Familiarity with enterprise sales methodologies.

Responsibilities

• Design scalable learning content for sales audiences across multiple BUs.
• Collaborate with sales leaders and SMEs to analyze performance gaps.
• Apply ADDIE or SAM frameworks to create effective training.
• Maintain curriculum in the LMS and enablement platforms.
• Align learning to sales plays, launches, and methodologies.
• Measure learning impact against pipeline KPIs.
• Manage multiple projects in a fast-paced environment.

Skills

Instructional design

Sales enablement

Curriculum design

E-learning tools

LMS experience

Communication

Stakeholder management

Data-driven

AI tools

Tools

Articulate 360

Adobe Captivate

Camtasia

Loom

Vidyard

Workramp

Lessonly

Mindtickle

Highspot

Salesforce

Seismic

Job description

We’ve signed up to an ambitious journey. Join us!

As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us. They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.

About The Role

We're looking for a talented Instructional Designer to join our Sales Enablement team and support learning initiatives across all business units. In this role, you'll partner closely with sales leaders, subject matter experts, and cross-functional stakeholders to design and deliver high-impact learning experiences that accelerate seller ramp time and drive revenue outcomes.

What You'll Do

• Design and develop engaging, scalable learning content — including eLearning modules, instructor-led training, playbooks, battle cards, deal coaching guides, pitch certification rubrics, videos, and blended learning programmes — for sales audiences across multiple BUs (e.g. SDRs, AEs, AMs/CSMs)
• Partner with sales leaders, product [marketing], and other SMEs to conduct deal-level performance gaps and needs analyses, translating complex product features and market positioning into field‑ready, conversation‑driven content
• Apply instructional design frameworks (e.g. ADDIE, SAM) and adult learning principles specifically tailored to fast‑paced sales environments, ensuring training translates into observable sales behaviors and win‑rate improvements
• Build and maintain curriculum in the LMS and Sales Enablement Platforms (CMS)] ensuring content is current, accessible, and contextually integrated into the rep’s day‑to‑day workflow
• Collaborate with the broader Sales Enablement team to align learning to sales plays, product launches, sales methodology frameworks (e.g. MEDDPICC, Challenger, Force Management), onboarding, and skills development initiatives
• Measure and report on learning effectiveness, correlating training engagement with core pipeline and sales KPIs (e.g. time‑to‑first‑deal, win rates, average deal size) to continuously improve content and delivery
• Manage multiple projects simultaneously in a fast‑paced, cross‑functional environment

What We're Looking For

• 3–5+ years of experience in instructional design, with a proven track record directly in a sales enablement, revenue enablement, or B2B SaaS environment designing curriculum for commercial roles
• Proficiency with eLearning authoring tools (e.g. Articulate 360/Rise, Adobe Captivate) and sales‑specific screen recording or asynchronous video tools (e.g. Camtasia, Loom, Vidyard
• Experience working with LMS platforms and Sales Enablement / Content Management tools (e.g. Workramp, Lessonly, Mindtickle, Highspot, Salesforce, Seismic)
• Demonstrated familiarity with enterprise sales methodologies (e.g. MEDDPICC, Command of the Message, Value Selling) and discovery/qualification frameworks
• Strong understanding of adult learning theory and instructional design best practices optimized for seller retention and real‑time execution
• Excellent written and verbal communication skills — you can make complex value propositions, objection‑handling techniques, and sales collateral accessible and compelling
• Ability to manage stakeholder relationships across multiple business units and levels of seniority, including front‑line sales managers and VP‑level commercial leadership
• A data‑driven mindset with experience using business and sales metrics — not just LMS completion rates — to evaluate and improve learning programmes
• Expertise with AI‑powered learning tools or content creation platforms to help scale impact and deliver faster (e.g. AI role‑play simulators, script generators, prompt‑based courseware)

This is a hybrid role requiring 3 days per week in one of our offices in Stockholm, Paris, or London.

About Arrive

Arrive, including brands like EasyPark, Flowbird, RingGo, ParkMobile and Parkopedia, is a leading global mobility platform. Present in over 90 countries and 20,000 cities, the company helps people and decision‑makers make smarter decisions about urban mobility and ease the experience of travel worldwide. Arrive delivers a unique combination of the core ingredients to make cities more livable: from smart payments and optimized car parks to data‑driven traffic reduction and support for reinvestment in public transport and green space. It’s about more than function, it’s about saving time and simplifying the experience of travel for everyone. Travel is more than a journey, it’s how you Arrive.