Instagram Shoutouts Media Buyer

Impact Clients; United Kingdom; Remote; GBP 60,000 - 120,000; Full time

Job summary

A leading company is seeking a Creative Manager to drive front-end growth through Paid Media & Direct Response Marketing, focusing on Instagram shoutouts. The ideal candidate will be a hands-on performer who can analyze data and write compelling ad copy to assist in building a powerful personal brand in online education.

Benefits

Performance-based bonuses

Flexibility in workload

Qualifications

• A driver of growth with experience in scaling campaigns.
• Experience managing direct response ads and optimizing performance.
• Ability to write in a compelling voice and create engaging creatives.

Responsibilities

• Write high-converting creatives and optimize ad performance.
• Negotiate, buy and analyze Instagram shoutouts.
• Collaborate with team members to improve campaign efficiency.

Skills

Growth-driven

Data obsession

Creative writing

Job description

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Impact Clients provided pay range

This range is provided by Impact Clients. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$60,000.00/yr - $120,000.00/yr

Full-Time | Remote | EST Hours

We're hiring a Creative Manager to lead front-end growth through Paid Media & Direct Response Marketing—starting with Instagram shoutouts and expanding into Meta and beyond.

This is a hands-on performance role— You'll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed.

If you get excited by cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people—this role is for you.

About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire.

Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube: https://youtube.com/richardyu1
• Instagram: https://instagram.com/richardyuzee
  
  

Our brand is faith-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education—through paid content (primarily IG Shoutouts).

Your Core Mission

Own and scale paid traffic. You're the engine behind lead gen.

You will:

• Write high-converting creatives (posts, reels, carousels)
• Negotiate and buy Instagram shoutouts from niche pages
• Analyze daily performance: CPF, CPL, CPA, ROAS, booking rates, and lead quality
• Track shoutout performance and analyze it (based on pages & creative)
• Launch and test 1-2 creatives/day based on conversion data
• Collaborate with setters & closers to optimize spend based on lead quality
• Optimize and scale the shoutout campaign while keeping ROAS
• Eventually expand into Meta Ads and other high-scale channels
  
  

Outcome: You'll build a paid engine that brings in $1M+/month in front-end revenue—without Richard in the weeds.

Requirements

You Are

• A driver of growth - you seek to scale campaigns aggressively
• A field athlete—you write, test, and launch ads yourself
• A direct response operator—you speak offer, funnel, and media fluently
• A data-obsessed optimizer—you track everything and act on it
• A feed-native creative—you can write in Richard's voice and hook the scroll
• A high-energy leader—you set your own goals and push for big outcomes
• A self-starter—you don't wait for permission, you execute daily
  
  

You've Done This If...

• You've spent $10K-$100K+ on paid media—especially shoutouts
• You've written dozens of creatives that drove real conversions
• You've tracked ROAS, CPF, DM volume, lead quality, and IG shoutout performance
• You've worked inside high-ticket coaching or online education brands
• You've operated in a fast-paced sales environment that expects results
  
  

This Role Is NOT for You If...

• You only run dashboard ads and don't have experience in shoutout-style buying
• You want to "manage" without writing copy or launching ads
• You need someone to set your goals or micromanage you
• You've never worked in a high-velocity, performance-driven environment
  
  
  

Benefits

Compensation

• Base salary (we'll match or exceed your current comp)
• Performance-based bonuses tied to direct revenue results
  
  

Ready to Build Something Big?

If you're a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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