Insights Analyst

LOCALiQ; City Of London; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday + bank holidays + your

Birthday off

Holiday buy scheme

Structured career progression

Pension plan

Employee Helpline counselling and advi

Gym membership

Cycle to Work scheme

Eye care

Retail discounts

Team building days

Annual volunteer charity day

Job summary

Newsquest Media Group is seeking an Insights Analyst to guide digital subscription growth. You will monitor KPIs, produce reports, and provide insights across Product, Marketing, UX, and Newsroom Capabilities to drive engagement, acquisition and retention.

You will leverage Power BI, SQL, Python, and Excel to analyse data, identify trends, and present actionable recommendations to stakeholders. The role offers flexible hybrid working with London office days.

Qualifications

• Marketing data analyst experience in an ecommerce or online subscription business.
• Experience in media or publishing is preferred.
• Proven ability to source and analyse data from multiple sources.
• Strong interpretation of data and turning metrics into actions.

Responsibilities

• Track KPIs with reports and visualisations for reader revenue.
• Identify trends and investigate areas of concern or opportunity.
• Analyse subscriber churn across cohorts to improve lifetime value.
• Collaborate with Marketing to evaluate campaign effectiveness and A/B tests.
• Support customer journey mapping and conversion attribution analyses.
• Monitor metrics for newsletters and identify new product opportunities.
• Analyse app user data, LTV, churn, and conversion rates for insights.
• Communicate results to stakeholders and propose recommendations.
• Ensure data source integrity and respond to ad-hoc requests.

Skills

Power BI

Microsoft Excel

SQL

Adobe

Google

Data Studio

Python

Tools

Power BI

Microsoft Excel

Job description

Newsquest Media Group is one of the largest regional news publishers in the UK and has a portfolio of more than 250 local news brands and magazines, online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content reaches a substantial proportion of the UK population.

Audience and subscriber growth are core elements of our strategy as we continue to provide trusted, local journalism. To support this, we are looking for a talented and driven Insights Analyst to help guide digital subscription growth.

You will play a crucial role in monitoring and tracking key performance metrics, generating reports, and providing insights to help improve business performance. You will collaborate with various departments, including Product, Marketing, UX, and Newsroom Capabilities, to track key performance indicators and provide insights to aid business decisions. Your responsibilities will include analysing data, identifying trends, and making recommendations to enhance customer engagement, acquisition and retention.

What you'll get from us

• The opportunity to work in a friendly but highly motivated and collaborative in-house team, which is independent and highly agile.
• Your opinion will always be sought and listened to.
• An opportunity to grow and learn from working with us and the wider business.
• Competitive salary.
• Flexible working with the opportunity to primarily work remotely; office days will be in the London office.

Key Responsibilities

• You will collaborate with the reader revenue team to track key performance indicators, including building required reports and visualisations.
• You will proactively identify trends in metrics and deep-dive into areas of concern/opportunity.
• You will conduct analyses of subscriber churn trends across various cohorts, focusing on opportunities to increase lifetime value.
• You will work closely with our marketing team to champion campaign effectiveness, including valuable A/B tests to enhance performance.
• You will work with the wider analytics team to help develop our customer journey mapping and conversion attribution. Analyse and connect various customer touchpoints to guide effective strategies for conversion and retention.
• You will assist the head of newsletters with monitoring and tracking key performance metrics, generating reports to provide insights for product and editorial changes, and identifying opportunities for new newsletter products.
• You will help analyse app user data, lifetime value of in-app subscribers, churn levels and conversion rates to identify trends and make recommendations for improvement.
• You will communicate the results of analysis to stakeholders, highlighting issues and making recommendations.
• You will work with internal teams to maintain the accuracy and integrity of data sources. Monitor, identify, and correct issues in regular reporting.
• You will respond to any ad-hoc data requests, add value where possible and ensure that items are completed in line with business priorities.

Skills, Knowledge & Expertise

• The ideal candidate will have some proven experience as a marketing data analyst in an eComm or online subscription-based business, ideally within media or publishing.
• Expert knowledge and skills in using Power BI, Microsoft Excel, and other relevant business intelligence tools.
• Strong knowledge of key analytical tools & languages (SQL, Adobe, Google, Data Studio, Python)
• Proven analysis and insight experience using relevant tools and methods to source and analyse data from multiple sources.
• Highly proficient in interpreting data, extrapolating trends, and translating metrics into actionable recommendations.
• Proven ability to design and build performance reports to meet business needs.
• Strong planning and organisational skills to manage multiple tasks and deliver reliable analysis and reports to deadline.
• The skills to communicate effectively to all key stakeholders clearly, confidently and concisely.
• A proactive approach and a curious mindset.
• Drive to grow, develop and succeed professionally.
• Excellent attention to detail.

Job Benefits

• Competitive salary
• 25 days holiday + bank holidays + your birthday off
• Holiday buy scheme for extra flexibility
• Structured career progression & ongoing training
• Pension plan
• Employee Helpline counselling and advice
• Perks & discounts, including:
  • Gym membership
  • Cycle to Work scheme
  • Eye care
  • Retail discounts
• Team building days & annual volunteer charity day

Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you.