Insight Lead

Vertical Advantage Ltd; Greater London; Hybrid; GBP 75.000 - 110.000; Vollzeit

Benefits dieser Stelle

Hybrid work

Zusammenfassung

Vertical Advantage Ltd in London is seeking an Insight Lead to join its growing Insights team. This senior, hands-on role will be the go-to strategic advisor on key accounts, challenging client thinking and turning complex data into actionable stories that shape campaign decisions.

You will own high-value studies from brief to debrief, mentor junior researchers, and collaborate with sales, product, and marketing to expand relationships across Global client accounts in a hybrid 3-day office setup.

Qualifikationen

• 6+ years in an insight or research role, ideally in social/marketing/media.
• Advanced quantitative skills and survey design capabilities.
• Ability to turn complex data into clear, compelling client stories.

Aufgaben

• Own the most complex, high-value social campaign measurement studies end-to-end.
• Test client hypotheses and build bold plans covering creative, targeting and funnel.
• Act as trusted advisor to senior client stakeholders and manage expectations.
• Raise the bar on research quality and methodology standards.
• Coach Insight Managers and Senior Insight Managers on studies and delivery.
• Collaborate with Client Strategy to spot growth opportunities and expand accounts.
• Provide input to Sales, Product, Tech and Marketing to shape platform tools.

Kenntnisse

6+ years in insights

Campaign effectiveness

Consultative style

Quantitative research

Data analysis

Storytelling

Mentoring

Stakeholder management

Social media trends

Jobbeschreibung

• Location: Central London – 3 days a week in the office

Want to change how the world\'s biggest brands measure what works on social? This VC-backed measurement tech company has grown 20x in two years. It captures real-time feedback from the people who actually see the ads and uses it to help advertisers answer three questions: what happened, why it happened and what to do next. They\'re now looking for an Insight Lead to join their growing Insights team. This is a senior, hands-on and highly consultative role. You\'ll be the go-to strategic advisor on key accounts. You\'ll challenge senior client thinking, shape big decisions and turn complex data into stories that change how campaigns run.

Responsibilities:

• Own the most complex, high-value social campaign measurement studies from start to finish. You\'ll take each one from brief through survey design, set-up and data collection (with the Paid Media team) to analysis, final report and senior client debrief.


• Be the expert voice on the "why". Test client hypotheses, unpick what drove campaign performance, and build bold "what next" plans covering creative, targeting and distribution across the funnel.


• Act as a trusted advisor to senior client stakeholders. Influence their strategy, manage expectations and build long-term partnerships.


• Raise the bar on research quality. Shape methodology, survey design standards and best practice across the Insights team.


• Coach and guide Insight Managers and Senior Insight Managers on studies, storytelling and client delivery.


• Work closely with the Client Strategy team to spot growth opportunities and expand key accounts.


• Give expert input to sales, product, tech and marketing, and help shape a platform that automates insight and gives clients self-serve tools.

Requirements:

• 6+ years in an insight or research role (ideally in social, marketing or media), including time spent leading studies and clients on your own


• Strong experience in campaign effectiveness, advertising or brand research (brand lift is a big plus)


• A confident, consultative style and a track record of advising and influencing senior stakeholders


• Advanced quantitative research and survey design skills, and a point of view on methodology


• Excellent data analysis, Excel, deck-building and presenting skills


• A talent for turning complex data into plain, compelling stories for non-research audiences


• Experience mentoring or guiding more junior researchers


• Strong organisation and attention to detail, with the ability to juggle multiple senior stakeholders and projects


• A real interest in social media and influencer trends, and a willingness to learn adjacent skills such as paid media, content writing and service design

Why you\'ll love it

• Clear progression, with routes into senior Insights or Client Strategy roles


• 28 days\' holiday + bank holidays


• Hybrid working (3 days a week in a dog-friendly East London office)


• Wellbeing package, MacBook, regular socials and charity days


• Global clients across EMEA, APAC and the US