Insight Executive (Market Research)

Taylor McKenzie Research; Glasgow; On-site; GBP 22,000 - 27,000; Full time

Job summary

A market research service provider in Glasgow seeks an Insight Executive to design surveys, analyze data, and engage with clients. The ideal candidate should have experience in market research, strong analytical skills, and effective communication abilities. This full-time position offers a competitive salary along with benefits such as private medical insurance and career development opportunities.

Benefits

Private medical insurance

Defined contribution pension scheme

Paid training courses

Holiday bonus over Christmas

Volunteering opportunities

Cycle to Work scheme

Regular team events

Staff drinks and snacks

Qualifications

• Relevant experience in market research (agency or client-side).
• Solid understanding of survey design and analysis techniques.
• Ability to manage multiple projects simultaneously and deliver to tight deadlines.

Responsibilities

• Design and test surveys to maximize data quality.
• Analyze datasets using statistical techniques.
• Contribute to qualitative projects and moderate sessions.

Skills

Survey design and analysis

Data analysis

Client engagement

Qualitative research

Strong written and verbal communication

Tools

Q Software

Snap Surveys

DisplayR

Excel

PowerPoint

Job description

Overview

We are looking for a full-time team member to join our research team as an Insight Executive.

At Taylor McKenzie Research we spend a lot of time designing surveys, analysing data, and speaking with clients and participants; strong analytical skills and clear communication are essential. We are ideally looking for someone with relevant experience in market research who is organised, detail-oriented, and keen to develop their skills across both quantitative and qualitative methods. Full details on the role can be found below.

Job title: Insight Executive

Salary: ~£27k per year plus private medical insurance

Working hours: 9.00am until 5.00pm (Full time position)

Location: Glasgow City Centre.

Responsibilities

• Survey design & scripting
  • Design, script, and test surveys using platforms such as Snap Surveys and QuestionPro
  • Apply best practice in questionnaire design to maximise respondent engagement and data quality
• Data analysis & reporting
  • Manage and analyse quantitative datasets, applying statistical techniques where appropriate. Using Q Software & DisplayR
  • Develop clear, visual, and insightful reports, translating data into compelling stories, dashboards and actionable recommendations
• Qualitative research
  • Support and contribute to qualitative projects, including designing discussion guides, moderating interviews/focus groups, and analysing outputs
  • Confidently engage with participants to ensure valuable insights are captured
• Client engagement
  • Liaise with clients to understand research needs and objectives
  • Present findings and contribute to client debriefs with clarity and confidence
• Collaboration & development
  • Work closely with senior researchers across mixed-method projects
  • Contribute proactively to team discussions, suggesting improvements to research processes, reporting, and overall project delivery

Qualifications / Personal Attributes

• Relevant experience in market research (agency or client-side)
• Solid understanding of survey design and analysis techniques
• Confident with research and reporting tools (Q, Snap, Displayr, Excel, PowerPoint)
• Ability to manage multiple projects simultaneously and deliver to tight deadlines
• Strong numerical and analytical skills with a high attention to detail
• Excellent written, verbal, and presentation skills
• Comfortable moderating or co-moderating qualitative sessions, or keen to further develop this skill
• A collaborative, adaptable team player with curiosity and drive to develop further

Benefits

• After a 3 month trial period, the successful candidate would be eligible for several benefits:
• Private medical insurance
• Full contract including defined contribution pension scheme
• Career Development; all relevant training courses are paid for by TMcK
• Holiday bonus over Christmas (~4 extra days of annual leave per year)
• Volunteering opportunities
• We are part of the Cycle to Work scheme
• Opportunities to travel
• Regular team events
• Regular team lunches & staff drinks
• Staff drinks and snacks cupboard
• Recently renovated Bar room with pool table

About us

We are a Strategic Insight & Market Research service provider based in Scotland

Market researchers, creative agencies, businesses, local authorities, consultants and start-ups have put their trust in our range of market research services and expertise since 2001; something we are very proud of.

We have built our business around always providing a professional, collaborative and friendly service. We have offices in Central Glasgow and a fantastic network of market research partners around the globe.

If you would like to apply for this role then please send a CV and covering email to [e-mail]