Insight-Driven Category Growth Lead

Denholm Associates; England; Hybrid; GBP 52,000 - 75,000; Full time

Job summary

Denholm Associates' client is a leading FMCG business with a strong UK presence seeking a Category Development Manager to translate shopper insights, market trends and data into actionable recommendations shaping how products are sold and activated.

The role sits at the intersection of brands, customers and commercial performance within central marketing, offering influence over category strategy and decision-making across the business.

Qualifications

• Experience in category management or insights within FMCG.
• Strong analytical ability to translate data into actionable recommendations.
• Ability to manage multiple projects and meet deadlines.
• Confidently present insights to senior stakeholders.
• Experience with syndicated data sources and shopper research.

Responsibilities

• Develop category management strategies to drive growth and profitability.
• Translate shopper and consumer insights into recommendations on assortment, pricing and promotion.
• Monitor market trends and competitor activity to identify opportunities and risks.
• Present insight-led recommendations to senior stakeholders and customers.
• Lead category development projects from concept to delivery.
• Collaborate with commercial, marketing and cross-functional teams to embed insights into plans.

Skills

Category management

Shopper insight

Consumer insight

Market research

Tools

Syndicated data tools

Job description

Denholm Associates' client is a leading FMCG business with a strong UK presence seeking a Category Development Manager to translate shopper insights, market trends and data into actionable recommendations shaping how products are sold and activated.

The role sits at the intersection of brands, customers and commercial performance within central marketing, offering influence over category strategy and decision-making across the business.