Insight Analyst

The AA; Basingstoke; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

Join a leading company as an Insight Analyst and leverage your data expertise to drive strategic decisions. In this hybrid role, you'll analyze customer behavior and improve marketing strategies while collaborating with various business units. Enjoy a range of benefits including generous leave, pension contributions, and discounts on AA products.

Benefits

25 days annual leave plus bank holidays

Worksave pension scheme with up to 7% employer contribution

Free AA breakdown membership

Discounts on AA products

Employee discount scheme

Company-funded life assurance

Opportunities for learning and career progression

Employee Assistance Programme

Qualifications

• Experience in data/insight analytics and statistical techniques.
• Ability to translate complex data into understandable formats.

Responsibilities

• Deliver customer analysis to support business decision-making.
• Collaborate with business units to identify commercial opportunities.

Skills

Analytical Skills

Problem Solving

Communication

Education

Degree in a STEM subject

Tools

SQL

Python

Databricks

R

Job description

The AA Basingstoke, England, United Kingdom

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Location: Basingstoke (hybrid working 3 office days per week)

Join Our Data & Analytics Team: Transforming Data into Our Superpower!

Are you passionate about data and eager to make a significant impact? The AA is a well-loved brand with a wide range of driver services. We possess extensive data assets from breakdowns, services, repairs, insurance, telematics, digital interactions, car dealerships, and driving schools.

We are focusing on making Data our new Superpower, which is one of the Group's four strategic priorities. Our team is modernizing our data infrastructure to a cutting-edge cloud platform and enabling machine learning and GenAI. Join us during this exciting transformation and be part of a team driving meaningful change for our customers, colleagues, and shareholders.

This is the job

As an Insight Analyst, you will deliver detailed customer and product insights to inform strategic decisions. Your role involves using advanced mathematical and analytical methods to solve complex business problems and improve decision-making processes.

You will collaborate with various business units to provide insights into customer behavior, risks, and value, contributing to profitable customer management through improved acquisition, retention, cost-to-serve, and cross-sell/upsell strategies.

What will I be doing?

• Deliver customer analysis to support business decision-making and tactical delivery.
• Provide analytical input for developing customer, marketing, and product strategies.
• Utilize data analysis techniques and tools to deliver actionable customer insights efficiently.
• Collaborate with business units to understand the customer base and identify commercial opportunities.
• Use statistical models to understand customer risk, value, and behavior, ensuring their effective use in marketing campaigns.
• Identify data quality issues and suggest improvements, managing detailed analysis projects.

What do I need?

• A degree in a STEM subject or proven equivalent experience in data/insight analytics, data mining, and statistical techniques.
• Proficiency in SQL; knowledge of Python, Databricks, or R is desirable.
• Experience in delivering actionable customer intelligence.
• Strong analytical, decision-making, and problem-solving skills.
• Ability to translate complex data into understandable formats.
• Excellent communication and presentation skills, with the ability to engage management.

Additional information

Benefits

• 25 days annual leave plus bank holidays, with a holiday buying scheme.
• Worksave pension scheme with up to 7% employer contribution.
• Free AA breakdown membership from Day 1 plus 50% discount for family and friends.
• Discounts on AA products including car and home insurance.
• Employee discount scheme with car salary sacrifice and discounts on healthcare, shopping, holidays, and more.
• Company-funded life assurance.
• Opportunities for learning and career progression.
• Employee Assistance Programme and 24/7 remote GP service for you and your family.

We are an equal opportunities employer and value diversity. We encourage applications from all backgrounds and aim to create an inclusive environment where everyone can be their best.