Influencer & PR Manager

Beauty Works; Manchester; On-site; GBP 35,000 - 55,000; Full time

Job summary

Beauty Works, a luxury hair solutions retailer, seeks an Influencer & PR Manager based in South Manchester. This pivotal role involves developing influencer strategies, managing campaigns, and enhancing community engagement. The ideal candidate will bring over 4 years of influencer marketing experience, showcasing exceptional communication and organizational skills.

Qualifications

• Over 4 years of experience in influencer marketing.
• Strong understanding of influencer landscape and social platforms.
• Exceptional written, social, and communication skills.

Responsibilities

• Support the development and delivery of the influencer strategy.
• Execute influencer campaigns across micro, macro, and VIP levels.
• Manage influencer budgets and KPIs, ensuring targets are met.

Skills

Influencer marketing

Communication

Negotiation

Organizational skills

Relationship building

Social media knowledge

Job description

Beauty Works retails luxury hair solutions, including ready-to-wear clip-ins, semi-permanent professional extensions, and exclusive collaborations. Our products have earned recognition among the beauty press and on the red carpet. Operating internationally, Beauty Works serves both salon professionals and consumers, and is owned by a Beauty Industry Group based in Salt Lake City, holding the largest share of the global hair extensions market.

Job Summary

The Influencer & PR Manager will be a key team member based at our South Manchester Head Office. Reporting to the CMO, this role involves developing and nurturing key talent and agency relationships, building customer community engagement platforms, and working with trade and consumer press titles.

The ideal candidate will be an excellent communicator, skilled at relationship building, managing multiple projects, and working well under pressure.

Role Outline & Responsibilities

• Support the development and delivery of the Beauty Works influencer strategy, setting KPIs aligned with brand and commercial objectives.
• Execute influencer campaigns across all levels—micro, macro, and VIP—ensuring brand presence across key social channels and demographics.
• Outreach, negotiate, and lead efforts to amplify influencer coverage.
• Collaborate with the wider marketing team to align on offers, promotions, and product USPs in influencer content.
• Develop relationships with trade and consumer press to secure editorial and advertorial opportunities.
• Stay updated on social trends and platform changes for content strategy.
• Manage influencer budgets and KPIs, ensuring targets are met.
• Build and maintain relationships with influencers directly and through talent agencies.
• Coordinate with the marketing team on content priorities based on product launches.
• Manage product launch gifting activations, including planning, sourcing, and execution.
• Write and distribute press releases for product launches.
• Own monthly and quarterly influencer marketing reports.

Key Skills

• Over 4 years of experience in influencer marketing.
• Strong understanding of influencer landscape and social platforms.
• Knowledge of influencer markets and potential contacts.
• Excellent organizational skills with attention to detail.
• Team player with a willingness to learn.
• Exceptional written, social, and communication skills.
• Strong negotiation abilities.
• Ability to work effectively under pressure.
• Ability to build good working relationships internally and externally.