Influencer, PR and Events Executive

A.M. London Fashion Ltd; Manchester; On-site; GBP 25,000 - 45,000; Full time

Job summary

An established industry player is seeking a dynamic Influencer, PR & Events Executive to elevate their brand presence. In this role, you will be the voice of the brand, forging relationships with influencers and media, while executing impactful events that resonate with audiences. You will leverage your expertise in PR and influencer marketing to create engaging campaigns that drive brand awareness and customer loyalty. Join a passionate team dedicated to ethical fashion and innovation, where your creativity and strategic thinking will play a crucial role in shaping the brand's future in the competitive fashion landscape. This is a unique opportunity to make a significant impact in a vibrant and fast-paced environment.

Benefits

25 days annual leave + 8 bank holidays

40% staff discount

25% friends and family discount

Company Pension Scheme

Length of Service Awards

Enhanced Maternity and Paternity pay

Flexible working hours

Qualifications

• 3-5 years experience in PR, influencer marketing, or events in fashion.
• Strong network of influencer and media contacts required.

Responsibilities

• Manage relationships with influencers and stylists, ensuring brand alignment.
• Plan and execute brand events, managing logistics and guest coordination.
• Support press release creation and secure media placements.

Skills

PR experience

Influencer marketing

Event management

Communication skills

Negotiation skills

Creativity

Organizational skills

Data-driven mindset

Tools

GRIN

Traackr

CreatorIQ

Adobe Creative Suite

Canva

Job description

About us:

At AM London Fashion Ltd, we are passionate about delivering high-quality, trend-led fashion through our brand, Threadbare. We have built a reputation for designing stylish, accessible clothing that keeps our customers ahead of the fashion curve.

Our ever-expanding team of designers and industry experts ensures that Threadbare stays at the forefront of fashion, blending catwalk-inspired trends with wearable, everyday style. We source inspiration from global fashion capitals and street-style movements, translating them into collections that are both contemporary and affordable.

With a commitment to ethical sourcing, sustainability, and quality craftsmanship, we strive to create clothing that not only looks great but is also responsibly made. At AM London Fashion Ltd, we believe fashion should be a force for good, and we are dedicated to shaping a future where style and sustainability go hand in hand.

About the role:

As our Influencer, PR & Events Executive, you’ll be the voice and face of our brand across key cultural touchpoints. You will be responsible for building strong relationships with influencers, stylists, media, and event partners while executing key brand events and experiences that spark conversation and drive engagement.

About you:

• 3-5 years experience in PR, influencer marketing, or events within the fashion, beauty, or lifestyle sectors.
• Strong network of influencer and media contacts
• Excellent communication and negotiation skills
• Highly organised, creative, and detail-oriented, passionate and willing to go above and beyond
• A confident and proactive individual who is solution focused
• Experience using influencer platforms (e.g. GRIN, Traackr, or CreatorIQ)
• Familiarity with Adobe Creative Suite or Canva
• Existing relationships in the UK / global fashion press and influencer scene
• Ability to work in a fast-paced environment, managing multiple projects simultaneously
• Experience in campaign strategy, execution, & reporting with a data-driven mindset

Key responsibilities:

Influencer Marketing:

• Identify, engage, and manage relationships with relevant influencers, stylists, and our brand community, as well as identifying and onboarding brand ambassadors who align with AM London ethos
• Coordinate influencer gifting, paid collaborations, and brand partnerships
• Track performance metrics and deliver regular reporting on influencer campaigns
• Ensure consistent brand tone and aesthetic across all influencer content
• Develop and execute a compelling influencer/ VIP marketing strategy align with the brand’s goals.
• Monitor, analyse, and report on the performance of influencer campaigns and PR initiatives.
• Manage the influencer & PR budget, negotiating contracts and partnerships effectively.
• Manage campaign planning and execution, ensuring alignment with brand objectives and audience engagement.
• Work closely with the marketing team on product launches to maximise
• influencer and PR impact.
• Identify and secure opportunities for press placements

PR & Communications:

• Support the creation and distribution of press releases, media alerts, and brand stories
• Maintain and grow relationships with fashion editors, journalists, and stylists
• Secure media placements in relevant print, digital, and broadcast outlets
• Maintain and update press kits, media databases, and coverage trackers
• Identify and secure opportunities for press placements

Events & Brand Experiences:

• Plan and execute brand events, including collection launches, press previews, and pop-ups
• Manage guest lists, vendor coordination, logistics, and post-event reporting
• Collaborate with cross-functional teams to ensure cohesive brand representation
• Stay ahead of cultural trends to keep events and experiences fresh and relevant

Our benefits:

• 25 days annual leave + 8 bank holidays, plus your birthday off
• Generous 40% staff discount and sample sales
• 25% friends and family discount
• Company Pension Scheme
• Length of Service Awards
• Enhanced Maternity and Paternity pay
• Some flexibility of your working hours