Influencer Marketing Specialist

JR United Kingdom; York; Remote; GBP 26,000 - 35,000; Full time

Job summary

A leading company in gender-affirming healthcare seeks an Influencer Marketing Executive to enhance their brand through strategic partnerships and impactful campaigns. This fully remote role requires 2-4 years of experience in influencer marketing, with a focus on compliance and data-driven creativity, emphasizing strong communication abilities and cultural fluency.

Benefits

Professional development budget

Flexible hours across time zones

Qualifications

• 2–4 years of experience in influencer marketing campaigns.
• Experience in regulated industries.
• Data-savvy and capable of crafting narratives.

Responsibilities

• Develop and execute influencer campaigns across platforms.
• Monitor and optimize performance metrics for campaigns.
• Collaborate with global marketing and legal teams.

Skills

Communication

Data analysis

Cultural fluency

Job description

Influencer Marketing Executive (Fully Remote)

?Location: Remote (UK Hours)

?️Role Type: Perm + Full Time (40 hours per week)

?Salary: Competitive base salary ranging between £26,000–£35,000 pa depending on experience

? Experience Level: Mid

About GenderGP

At GenderGP, our mission is to make gender-affirming healthcare accessible, inclusive, and supportive. Since 2015, we've been pioneering compassionate online care around the world. We’re seeking a strategic, creative Influencer Marketing Specialist to elevate our voice in diverse communities and drive meaningful impact.

Why this role matters

• You’ll forge authentic partnerships with influencers in international, multilingual communities to amplify our mission.
• You’ll drive awareness and trust in highly regulated healthcare spaces—ensuring every collaboration is impactful, genuine, and compliant.

What you’ll be doing

• Develop & execute end-to-end influencer campaigns (Instagram, TikTok, YouTube, X, LinkedIn) tailored to multilingual audiences.
• Research & connect with creators who embody our values—negotiating partnerships, drafting briefs, and overseeing content quality.
• Manage logistics; gifting, affiliate links, content approvals, and ensuring all deliverables are on-brand and on time.
• Monitor & optimise performance metrics (reach, engagement, conversions, CAC), extracting insights to improve future campaigns.
• Ensure compliance; all partnerships must align with healthcare regulations (e.g. ASA, CMA, GDPR), with clear disclosure guidelines.
• Collaborate across teams; working with global marketing, legal, content, design, and regional leads to align messaging.
• Stay ahead of trends; keep on top of algorithm changes, creator trends, and platform updates to inform strategy.

Who you are

• 2–4 years of proven experience in influencer marketing campaigns; ideally abroad or multilingual, with regulated-industry exposure.
• A natural communicator; you can pitch collaboration, negotiate terms, and cultivate ongoing influencer relationships.
• Data-savvy and creative; you excel at using insights (e.g. engagement, ROI) to refine narratives and targeting.
• Culturally fluent; you're experienced working across languages, time zones, and cultural norms.
• Compliance-minded; you understand the importance of transparency and legal alignment in healthcare messaging.

Salary & Benefits

• £26,000–£35,000, depending on experience, with commission or bonus potential .
• Fully remote, with UK-based preference and flexible hours across time zones.
• Professional development budget; including training in influencer strategy, healthcare compliance, and multilingual marketing.

Nice-to-haves

• Experience in gender-affirming care, telehealth, or youth-focused healthcare influencer campaigns.
• Fluency in Spanish, Portuguese and even American! That's right :D etc., or familiarity with creator communities in other regions.
• Proficiency in affiliate tools, gifting platforms, or compliance frameworks for sponsored content.

Help GenderGP expand its reach, transforming lives through awareness, trust, and authentic connections. Every collaboration counts. Every voice matters.

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Created on 24/06/2025 by JR United Kingdom