Influencer Marketing Manager - APAC

The Beauty Tech Group (CurrentBody, ZIIP, Tria); Alderley Edge; Hybrid; GBP 30,000 - 60,000; Full time

Job summary

An established industry player is on the lookout for an Influencer Marketing Manager to drive brand visibility and sales through innovative strategies. This role involves crafting data-driven campaigns, managing influencer relationships, and ensuring alignment with business goals. The ideal candidate will have a strong background in influencer marketing, particularly within the beauty and tech sectors, and possess excellent analytical and communication skills. Join a forward-thinking company that values creativity and results, and be part of a dynamic team that is shaping the future of beauty technology.

Benefits

Competitive Salary

Staff Discount

Supported Studies

EAP Scheme

On-site subsidised gym

Free Parking

Regular Social Events

Cycle to work scheme

Subsidised travel from Manchester

Qualifications

• Proven experience in influencer marketing, especially in beauty or tech.
• Strong analytical skills to track and report campaign performance.

Responsibilities

• Develop and execute influencer marketing strategies across APAC.
• Lead influencer campaigns and analyze performance data for insights.

Skills

Influencer Marketing

Analytical Skills

Project Management

Communication Skills

Budget Management

Creative Thinking

Education

Bachelor's Degree in Marketing or related field

Job description

About Us:

We are The Beauty Tech Group. Driven by a mission to bring cutting-edge beauty technology into homes across the globe, CurrentBody evolved into The Beauty Tech Group.

We were built to lead, not follow—pioneering the future of beauty tech through innovation, expertise and transparency. From revolutionary at-home devices to transformative skincare solutions, our portfolio of brands—CurrentBody Skin, ZIIP Beauty, Tria Laser and CurrentBody Skin: The Clinic—is changing the way the world approaches skincare.

At The Beauty Tech Group, we're not just creating products; we're building the future of beauty.

About the Team:

The influencer marketing team is the growth engine of CurrentBody and works at the intersection of influencer marketing and partnerships. The team is responsible for discovering and managing talent of all sizes and across all platforms to drive traffic, awareness and sales through campaign activations.

About the Role:

We are seeking an Influencer Marketing Manager who is passionate about beauty tech and is results-oriented to support our APAC territories. In this role, you will be responsible for developing and executing a data-driven influencer marketing strategy that enhances brand visibility, engagement, and sales across multiple channels. We're looking for a candidate with proven experience working towards specific KPIs, including campaign performance metrics, influencer engagement rates and revenue growth.

1. Formulate and implement a high-impact influencer marketing strategy across multiple territories that aligns with The Beauty Tech Group's focus on driving brand awareness and sales growth.
2. Lead end-to-end influencer campaigns, ensuring all activities are aligned with business objectives and driving measurable results.
3. Define KPIs and targets for each campaign, regularly monitoring performance.
4. Analyse campaign performance data including engagement rates, conversion rates, and overall ROI to derive actionable insights.
5. Establish and maintain strong relationships with key influencers and content creators to drive collaboration and ensure brand alignment.
6. Manage influencer budgets effectively, negotiating contracts to maximise ROI while ensuring impactful campaign execution.
7. Stay updated on industry trends, competitor activities, and emerging platforms to refine influencer marketing strategies.
8. Plan and execute influencer events, product launches, ensuring each event is designed to achieve specific business targets and drive engagement.

Candidate Requirements:

1. Strong background in influencer marketing across APAC territories, with a proven track record of managing and scaling successful campaigns within the beauty, wellness, or tech industries.
2. Languages skills in Japanese and Korean preferred, both written and verbal. Any other languages are an advantage.
3. Experience in overseeing campaign budgets, ensuring cost-effectiveness, and maximising impact.
4. Demonstrated success in developing and executing influencer strategies that drive brand awareness, engagement, and sales.
5. Experience in managing team members, with a focus on fostering a high-performance culture.
6. Strong analytical skills with experience in tracking and reporting campaign performance metrics.
7. Innovative thinker with the ability to develop creative and effective campaign strategies.
8. Excellent communication skills, capable of crafting compelling pitches and building strong influencer relationships.
9. Strong project management abilities, with a track record of managing multiple campaigns and deadlines.

Some of our Benefits:

1. Competitive Salary
2. Staff Discount
3. Supported Studies
4. EAP Scheme
5. 4 days in office, every Wednesday from home
6. On-site subsidised gym
7. Free Parking
8. Regular Social Events
9. Cycle to work scheme
10. Subsidised travel from Manchester

What happens next?

Our talent acquisition team will be in touch if you're successful so keep an eye on your emails. We'll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we're a good match, we'll share your CV with the hiring manager to review. Our interview process is tailored to each role but typically you can expect a two-stage interview process;

1. 1st stage - An informal 30-minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.
2. 2nd Stage - A one-hour interview where you can expect competency questions. In most cases this is held in person.

As an inclusive employer please do let us know if you require any reasonable adjustments.

Equal Opportunities

At CurrentBody, we are committed to creating a diverse and inclusive environment, where all our employees have equal access to opportunities. We strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age.