Influencer Marketing Manager

JR United Kingdom; Newcastle upon Tyne; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading e-commerce company seeks an Influencer Marketing Manager to drive initiatives across Europe. This role will enhance brand awareness and engagement through strategic partnerships with influencers on major platforms. The successful candidate will work in a dynamic, inclusive environment, managing campaigns and analyzing performance to optimize strategies.

Benefits

Health Insurance

Pension

Bonuses

Diverse and inclusive work environment

Qualifications

• Proven experience in influencer marketing.
• Strong knowledge of social platforms in Europe.
• Analytical skills to interpret data.

Responsibilities

• Develop influencer marketing strategies to boost brand engagement.
• Identify and manage relationships with influencers.
• Monitor and analyze campaign performance metrics.

Skills

Influencer Marketing

Relationship Building

Communication

Data Analysis

Creativity

Education

Experience in eCommerce or consumer digital brands

Tools

Influencer tools and analytics platforms

Job description

Social network you want to login/join with:

Influencer Marketing Manager, Newcastle-upon-Tyne, Tyne and Wear

Client:

JD.COM

Location:

Newcastle-upon-Tyne, Tyne and Wear, United Kingdom

Job Category:

Other

EU work permit required: Yes

Job Views: 3

Posted: 06.06.2025

Expiry Date: 21.07.2025

Job Description:

JD.com (NASDAQ: JD; HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading global technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, the company has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with digital solutions.

Learn more about us: https://corporate.jd.com/

We’re seeking a strategic and creative Influencer Marketing Manager to develop and execute influencer marketing initiatives across Europe for our retail business. This role is key in enhancing brand awareness, engagement, and conversions through authentic partnerships with influencers and content creators.

Key Responsibilities:

• Develop and implement influencer marketing strategies to boost brand awareness, engagement, and sales in European markets.
• Identify, onboard, and manage relationships with influencers and KOLs on platforms like TikTok, Instagram, and YouTube.
• Create campaign briefs and content guidelines aligning with brand voice and objectives.
• Collaborate with internal teams to integrate influencer campaigns into broader marketing efforts.
• Monitor and analyze campaign performance using KPIs (reach, engagement, conversions) and optimize strategies accordingly.
• Stay updated on trends and competitor activities to identify opportunities for innovative collaborations.
• Manage budgets effectively and provide detailed post-campaign reports with recommendations.

Qualifications:

• Proven experience in influencer marketing, preferably within eCommerce or consumer digital brands.
• Strong knowledge of social platforms (TikTok, Instagram, YouTube) and influencer ecosystems in Europe.
• Excellent relationship-building and communication skills.
• Experience with influencer tools and analytics platforms.
• Analytical skills to interpret data and improve campaign performance.
• Creative mindset with trend-spotting abilities and innovative content ideas.
• Ability to handle multiple projects and stakeholders in a fast-paced environment.

What We Offer:

• The chance to shape category strategies and grow a dynamic e-commerce business.
• A diverse, inclusive work environment where you can make a significant impact.
• Competitive salary and benefits, including health insurance, pension, and bonuses.

JD.com is committed to diversity and is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.