Influencer Marketing Manager

WePlay; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

WePlay seeks an experienced Influencer Marketing Manager to spearhead influencer strategy for a luxury client. This role demands exceptional relationship management, budget oversight, and the ability to thrive in a fast-paced, creative marketing environment. The position offers hybrid work, competitive salary, and robust benefits.

Benefits

Competitive salary and performance-based bonuses

Flexible working environment (hybrid)

30 days of holiday per year

Access to WePlay Academy Training

Mental wellness support

Qualifications

• 5+ years of influencer marketing experience in luxury fashion or lifestyle.
• Proven experience managing large-scale influencer campaigns.
• Exceptional relationship-building skills with talent and clients.

Responsibilities

• Lead the influencer strategy for a global luxury client.
• Manage end-to-end influencer campaigns including budget oversight.
• Build relationships with top-tier influencers and agents globally.

Skills

Influencer marketing

Relationship management

Emotional intelligence

Content strategy

Job description

Influencer Marketing Manager

Location: Hybrid (2 days per week in London, Canary Wharf Office)

Type: 6 Months Fixed Term

About WePlay

WePlay is an award-winning sports marketing agency specialising in fan engagement, direct-to-consumer marketing, and monetisation. By blending creative innovation with performance-driven strategies, WePlay partners with leading sports organisations worldwide to drive digital growth and commercial success. With a global footprint across the US, Europe, the Middle East, and Asia, WePlay has delivered impactful results for clients such as UFC, UEFA, FIFA, Paris Saint-Germain, LaLiga, AC Milan, and SailGP.

WePlay is a proud member of the rEvolution family and as an official marketing partner of Google, Meta, and Microsoft, continues to push the boundaries of what’s possible in the sports marketing industry. Our mission is to service a new breed of brand, to engage a new breed of fan.

The Role

We are seeking an experienced and highly connected Influencer Marketing Manager to lead the influencer strategy and execution for a global luxury client. You'll be responsible for identifying, managing, and activating high-quality influencer partnerships across global campaigns and in-person experiences.

You’ll manage influencer budgets, own end-to-end influencer relationships, and play a pivotal role in both content planning and on-the-ground event execution. This role requires a strategic thinker with flawless execution skills, emotional intelligence, and the ability to build meaningful relationships with talent, clients, and collaborators alike.

If you’ve worked in luxury fashion, lifestyle, or events and thrive in a fast-paced, highly creative environment—this is your moment.

Key Responsibilities

• Own the influencer strategy and relationship management for a leading luxury client.
• Manage end-to-end influencer campaigns—from sourcing talent to activation, content delivery, and performance tracking.
• Build and nurture strong relationships with top-tier influencers, agents, and talent managers around the world.
• Maintain and manage influencer budgets, ensuring all campaigns are commercially sound and deliver strong ROI.
• Identify culturally relevant influencers to attend high-profile international events and experiences.
• Represent WePlay and the client at global events—overseeing influencer attendance, performance, and on-site coordination.
• Collaborate with the client team to ensure influencer content aligns with brand objectives and social strategy.
• Work closely with the creative, strategy, and content teams to ensure influencer outputs are cohesive, seamless, and high-performing.
• Act as the main point of contact for influencer-related updates, reporting, and recommendations to the client.
• Monitor industry trends, emerging talent, and platform updates to keep campaigns fresh and forward-thinking.

About You

• 5+ years of influencer marketing experience, ideally in luxury fashion, lifestyle, or premium events.
• Proven experience managing large-scale influencer campaigns with complex budgets.
• A black book of influencer and agent contacts, with a knack for finding talent that fits both brand values and campaign goals.
• Exceptional emotional intelligence and relationship-building skills—you thrive at a high level with talent, clients, and internal teams.
• Experience activating influencer presence at events or on-site shoots, with the confidence to represent the brand in global settings.
• Strategic mindset with strong understanding of content performance and how influencers can drive measurable results.
• Excellent verbal and written communication skills, with an ability to present ideas and updates clearly and persuasively.
• Calm under pressure and highly organised, with experience juggling multiple timelines and stakeholders.
• A passion for sport of any kind.
• The flexibility to travel to global events.

About the Benefits

• Competitive salary and performance-based bonuses.
• Flexible working environment (hybrid) – 2 days per week at London offices.
• 30 days of holiday per year, plus standard Bank Holidays.
• Christmas closure for holidays
• Access to WePlay Academy Training and external knowledge shares.
• Monthly socials and industry event access.
• Enhanced parental leave policies.
• Mental wellness support, including access to the Calm App

Diversity, Equity & Inclusion

WePlay is deeply committed to creating an inclusive and diverse workplace where everyone can thrive. We actively encourage applications from candidates of all backgrounds - especially those underrepresented in our industry.

If this role excites you, but you don’t meet every single requirement, we still encourage you to apply. The right mindset, ambition, passion and willingness to learn matters just as much as experience.

All qualified applicants will receive consideration for this role without regard to age, disability, gender identity, ethnic background, marital status, race, religion, sex, or sexual orientation.