INFLUENCER MARKETING MANAGER

LVMH; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Parfums Christian Dior (PCD) in London is seeking a data-driven Influencer Marketing Manager to lead influencer strategy, activations and performance tracking for the UK & Ireland. You will drive creator partnerships, content development, seeding, and campaign measurement to strengthen brand visibility and business impact.

Reporting to the PR Director and collaborating with local and international teams, you will apply a sharp analytical mindset to optimise investment and KPI development,

Qualifications

• 7+ years in Influencer Marketing or Advocacy.
• Experience in beauty or luxury industry preferred.
• Proven proficiency with analytics platforms (such as Tribe, Traackr).
• Excellent English written and spoken.
• Strong budget management and KPI tracking.

Responsibilities

• Define and implement the annual local influencer marketing strategy for the UK & Ireland in alignment with local business priorities, growth goals and international brand direction.
• Contribute strategic input to 360-degree campaign plans, ensuring influencer activity is fully integrated into broader marketing and communication initiatives.
• Partner with the Media, E-commerce, and Marketing teams to amplify influencer content and integrate it into broader campaigns and launches.
• Work closely with the PR Director to manage the annual influencer marketing budget and forecasting spend.
• Support the PR Director in collaborating with the legal team on contracts, usage rights, and compliance relevant UK advertising guidelines.
• Own the end-to-end discovery and management of talent across all tiers using dedicated influencer marketing and social listening platforms.
• Conduct demographic and engagement analysis, and brand-fit assessments to ensure strong alignment with brand values and target audiences.
• Build and maintain a robust influencer database, segmented by creator tier, engagement quality, audience profile and historical performance.
• Develop strong relationships with local influencers, talent agencies, and key creator partners.
• Lead the ideation and execution of always-on influencer programs and key campaign activations across the UK & Ireland with a strong focus on performance.
• Conceptualize and guide the development of differentiated influencer content, working with agencies or internal teams in line with brand image and business priorities.
• Define and manage the annual influencer gifting and seeding strategy for the market.
• Plan and deliver influencer events and brand activations in the UK & Ireland
• Support the PR Director in the planning and attending of global events.
• Strong expertise and proficiency in Influencer Data Analytics platforms is mandatory.
• Own all reporting and analysis of campaigns to translate campaign and creator performance into clear actionable insights to improve future activations, investment decisions and KPI development.
• Define, track, and report on influencer KPIs including VIT and Engagement
• Build and maintain reporting dashboards

Skills

Influencer marketing

Data analytics

Budget management

Campaign management

English fluency

Relationship building

Tools

Tribe

Traackr

Job description

Do you wish to join the House of Dreams?

In this House, you will continue to perpetuate the dream of our creator: that of a more beautiful and happier world.

You will also consolidate our vision: to become the most desirable House in the world of beauty, an absolute reference of French luxury, a symbol of joy and hope.

This vision is carried by our six values that you will embody daily as designers of dreams - values that engage and define us:

Craft together with joy

Lead with audacity

Cultivate Triumphant inclusivity

Commit and act to re-enchant the world.

Design your dreams with Dior.

POSITION: INFLUENCER MARKETING MANAGER

DEPARTMENT: PR

LOCATION: LONDON

REPORTS TO: PR DIRECTOR

PURPOSE OF THE ROLE

Parfums Christian Dior (PCD) are seeking a data-driven Influencer Marketing Manager to lead the influencer strategy, activations, and performance tracking across the UK & Ireland. Reporting to the PR Director and working closely with the Communications and Marketing teams (local and international), this role will drive creator partnerships, content development, seeding strategy, and campaign measurement to strengthen brand visibility, desirability, and business impact. A sharp analytical mindset and a strong understanding of the luxury and beauty influencer landscape is essential.

Job responsibilities

KEY RESPONSIBILITIES:

• Define and implement the annual local influencer marketing strategy for the UK & Ireland in alignment with local business priorities, growth goals and international brand direction
• Contribute strategic input to 360-degree campaign plans, ensuring influencer activity is fully integrated into broader marketing and communication initiatives
• Partner with the Media, E-commerce, and Marketing teams to amplify influencer content and integrate it into broader campaigns and launches.
• Work closely with the PR Director to manage the annual influencer marketing budget and forecasting spend
• Support the PR Director in collaborating with the legal team on contracts, usage rights, and compliance relevant UK advertising guidelines

Talent Discovery & Relationship Management

• Own the end-to-end discovery and management of talent across all tiers using dedicated influencer marketing and social listening platforms
• Conduct demographic and engagement analysis, and brand-fit assessments to ensure strong alignment with brand values and target audiences.
• Build and maintain a robust influencer database, segmented by creator tier, engagement quality, audience profile and historical performance.
• Develop strong relationships with local influencers, talent agencies, and key creator partners.

Activations & Content

• Lead the ideation and execution of always-on influencer programs and key campaign activations across the UK & Ireland with a strong focus on performance
• Conceptualize and guide the development of differentiated influencer content, working with agencies or internal teams in line with brand image and business priorities
• Define and manage the annual influencer gifting and seeding strategy for the market.
• Plan and deliver influencer events and brand activations in the UK & Ireland
• Support the PR Director in the planning and attending of global events

Analytics & Performance Measurement

• Strong expertise and proficiency in Influencer Data Analytics platforms is mandatory.
• Own all reporting and analysis of campaigns to translate campaign and creator performance into clear actionable insights to improve future activations, investment decisions and KPI development
• Define, track, and report on influencer KPIs including VIT and Engagement
• Build and maintain reporting dashboards

Profile

CANDIDATE SPECIFICATION

• 7+ years experience working in Influencer Marketing or Advocacy
• Strong experience within the beauty and luxury industry is a plus
• Proven record of proficiency with data analytics platforms (such as Tribe, Traackr) is mandatory. Experience with other social monitoring platforms is a plus
• Strong analytical mindset with the ability to interpret performance data and develop KPI frameworks
• Experience managing influencer campaigns, creator relationships, and market activations end to end.
• Innovative and creative thinker able to develop new ways to tell the brand’s story
• International / Cross Functional experience an asset but not essential
• Perfect written and spoken English
• Excellent organisational, time-management and budget management skills
• Drive and resilience to deliver results
• Mature, confident and persuasive individual who is at ease with both senior management and external stakeholders
• Excellent presentation skills

Additional information

Inclusivity is not just a noble principle; it is the very heart of our excellence. In a world where our clients, talents, and ideas increasingly come from diverse backgrounds, our diversity is our strength.

At Parfums Christian Dior, this means being a House where everyone feels respected, welcomed, and valued, regardless of their uniqueness. Because we know well: a House that reflects this diversity is a sustainable, vibrant House, rooted in both dreams and reality. Inclusivity cannot be decreed; it is practiced daily.

(If you require any reasonable adjustments within the application process, feel free to indicate it in your application).

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.